VideoNuze recently hosted the industry’s first-ever conference that focused on the overlap of Connected TV, brand suitability strategies, and how diversity, equity, and inclusion initiatives have become a critical component of advertiser strategies. The conference was a huge success, with 32 executives from UM, GroupM, Publicis Groupe, and other global media agencies sharing their hands-onRead more “4 Key Takeaways From The Connected TV Advertising Brand Suitability Summit”
Tag Archives: brand suitability
Digiday Names Pixability Best Buy-Side Programmatic Platform of 2021
Pixability was recently named the Best Buy-Side Programmatic platform at the 2021 Digiday Technology Awards. The award was given specifically for driving a measurable impact on Connected TV platforms for our client, Saucony. Connected TV platforms are attracting audiences and ad dollars, but the space is complex and evolving — creating challenges for marketers thatRead more “Digiday Names Pixability Best Buy-Side Programmatic Platform of 2021”
[INFOGRAPHIC] 5 Ways YouTube Content Can Be Safe, But Not Suitable For Your Advertising Strategy
Over the past few years, YouTube has aggressively rolled out new updates and features to ensure advertiser safety. They have expanded their machine learning and human review process, launched three inventory modes to suit advertiser’s safety goals, and raised the bar for monetizing channels. As a result, the Global Alliance for Responsible Marketing’s (GARM) AggregatedRead more “[INFOGRAPHIC] 5 Ways YouTube Content Can Be Safe, But Not Suitable For Your Advertising Strategy”
What Every Marketer Needs To Know About Brand Safety, Suitability, And Performance on YouTube
Recently, we surveyed media agency executives on what they thought were the most important considerations in YouTube advertising, and brand safety and ad performance stood out as the two most important areas to focus on when working with third parties. Brand suitability, on the other hand, while still important, wasn’t seen as quite as importantRead more “What Every Marketer Needs To Know About Brand Safety, Suitability, And Performance on YouTube”
Celebrating Latinx Heritage Month & Supporting Latinx Creators On YouTube
Happy National Latinx Heritage Month! At Pixability, one way we’re observing this month is by advocating for more inclusive advertising strategies. Part of our mission in developing video ad technology is to help advertisers support those that align with their own values. There are so many great creators and artists on YouTube that we believeRead more “Celebrating Latinx Heritage Month & Supporting Latinx Creators On YouTube”
Highlight Reel: How Agencies Can Drive Brand Safety, Suitability, And Performance On YouTube
Last week, we held a webinar with Adweek that took a look at how marketers can develop smarter YouTube strategies to balance brand safety, suitability, and performance. Pixability’s Chief Product Officer Jackie Paulino led the discussion, joined by our friends and brand safety experts Rob Rakowitz, Initiative Lead at GARM and John Montgomery, EVP ofRead more “Highlight Reel: How Agencies Can Drive Brand Safety, Suitability, And Performance On YouTube”
5 Tips To Elevate Your YouTube Strategy This Holiday Season
As the marketing world finalizes holiday planning for 2021, we wanted to share some best practices to help bring your YouTube campaigns to the next level. Whether you’re executing campaigns yourself, or working with a third party partner, it’s important to understand how you can avoid common mistakes and pitfalls when running YouTube campaigns. HereRead more “5 Tips To Elevate Your YouTube Strategy This Holiday Season”
Pixability Makes The Inc. 5000 List For The 7th Consecutive Year
Inc. Magazine announced the 2021 list of America’s fastest-growing private companies today, and we’re proud to again be included on the list. It marks our 7th year in a row that we’ve been included on the Inc. 5000 list, an incredible achievement considering that only a select few companies make the list twice. 2020 wasRead more “Pixability Makes The Inc. 5000 List For The 7th Consecutive Year”
Former CMO Of Dunkin’ Chats About Where YouTube Fits Into Media Strategies
In our latest episode of the Ad Legends video series, we’re so excited to welcome the one and only Tony Weisman. Formerly the CMO of Dunkin’ and CEO of Digitas, the long time friend and adviser of Pixability hopped on a call with me to chat about his own career move from the agency sideRead more “Former CMO Of Dunkin’ Chats About Where YouTube Fits Into Media Strategies”
Using The New GARM Framework To Evolve Strategies on Brand Suitability, Safety, and Performance
The conversation around brand safety and suitability is evolving. Just three years ago, agency strategies were all about defense — keeping client ads away from harmful content. Today, we’re seeing the conversation move beyond safety and toward a deeper understanding of how suitable an environment is for a specific advertiser. When we talk with agencies,Read more “Using The New GARM Framework To Evolve Strategies on Brand Suitability, Safety, and Performance”
