In January, Sephora got a rude awakening about how quickly the “brand suitability” of a YouTube channel can change in a short amount of time. The brand had partnered with a beauty influencer with over 1.4 million subscribers, Amanda Ensing, for sponsored content on her YouTube channel — which at first blush, looked like theRead more “What’s Considered Brand Suitable Can Change In A Day”
Tag Archives: brand suitability
All Media Should Be Performance Media – The Pixability Ad Legends Series, featuring Jeremy Cornfeldt
We’re kicking off a new video series here at Pixability, where each month we’re talking to some of the best and brightest in the advertising industry. To start things off, I sat down with iProspect CEO Jeremy Cornfeldt for a quick chat on everything performance and brand suitability on YouTube and Connected TV. Jeremy sharedRead more “All Media Should Be Performance Media – The Pixability Ad Legends Series, featuring Jeremy Cornfeldt”
Webinar Recap: How to Optimize Audiences to Drive ROI on YouTube and CTV
Last week I had the pleasure of joining TV data expert Moe Chughtai of MIQ, and industry legend Rob Norman on an AdWeek webinar discussing the challenge of driving outcomes on YouTube and CTV. We unpacked some of the following issues: The impact of recent drastic changes in video consumption How to effectively build newRead more “Webinar Recap: How to Optimize Audiences to Drive ROI on YouTube and CTV”
Brand Suitability On YouTube Is Not “Set it And Forget it”
Lately in the ad industry, we have seen brands and agencies more focused on brand suitability and performance than simply brand safety. Safety is table stakes, and expected on every campaign, but suitability is more nuanced and a key driver of performance. However, the biggest mistake we’re seeing made in the industry is many marketersRead more “Brand Suitability On YouTube Is Not “Set it And Forget it””
Pixability Named to the Inc 5000 for the 6th Year in a Row
Today, Inc. Magazine announced the 2020 list of America’s fastest-growing private companies, and we at Pixability are proud to be included for the 6th year in a row. The Inc. 5000 list represents the most successful independent businesses across the United States. Select few companies make the list more than once — making it sixRead more “Pixability Named to the Inc 5000 for the 6th Year in a Row”
3 Things I Heard From Brand Marketers At Masterclass Atlanta
If you’re a digital marketer for a brand and you haven’t checked out a Digital Marketing Masterclass from Masterclassing, I highly recommend them. The folks at Masterclassing get 30-40 brand marketers from a given region in a room for breakfast, and then have 4-5 sponsors who each give a 10-minute pitch of sorts, explaining howRead more “3 Things I Heard From Brand Marketers At Masterclass Atlanta”
How Marketers Can Scale Brand-Safe Video Performance Across YouTube, Facebook, and Instagram
Today, marketers are laser-focused on preserving their brand’s reputation online. But brand safety controls like simple whitelists can limit reach and impact — and many marketers are finding their campaigns are suffering. Can marketers balance both brand safety and scale? Yes — and Pixability teamed up with DoubleVerify for a webinar to unpack exactly how.Read more “How Marketers Can Scale Brand-Safe Video Performance Across YouTube, Facebook, and Instagram”
How Marketers Are Approaching Digital Video: Performance And Measurement Remain Primary Pain Points
To maximize the impact of their clients’ video spend, marketers must stay on top of the rapid pace of change in the evolving digital video space. To understand what matters to marketers through this year and beyond, Pixability commissioned a survey to gather insights from across the industry, and analyzed the results. Our goal wasRead more “How Marketers Are Approaching Digital Video: Performance And Measurement Remain Primary Pain Points”
A View From La Croisette: Cannes Lions 2018
Last week, the Pixability team headed to the South of France for the annual pilgrimage to Cannes Lions. With estimates ranging from 10-30% fewer attendees than previous years, the 2018 Cannes Lions festival definitely saw a lighter crowd. However, the ebbing popularity may have contributed to the event being one of the most productive I’veRead more “A View From La Croisette: Cannes Lions 2018”
Understanding Brand Appropriateness Marketers Need A Deeper Understanding of Context And Impact
This perspective originally appeared on AdExchanger on February 19th, 2018. The digital advertising industry needs to move away from the incendiary headlines toward a more nuanced perspective of brand safety. Marketers should not view the issue as a binary where there are only two clear answers — brand-safe or non-brand-safe — but instead invest inRead more “Understanding Brand Appropriateness Marketers Need A Deeper Understanding of Context And Impact”
