Last week, Instagram rolled out a new feature to encourage more spontaneous sharing on its platform. With Instagram Stories, users can post photo and video content that disappears after 24 hours. Users can also overlay text and drawings on photo and video slideshows. Instagram’s CEO openly acknowledges the similarities to Snapchat’s core offering. Stories hopesRead more “Instagram Stories Encourage More Unfiltered Sharing”
Tag Archives: brands
Get Behind the Wheel: The Roadmap to the New Auto Buyer’s Journey
Consumers are increasingly seeking out automotive video content on YouTube, Facebook, and Instagram as the explosion of mobile usage places video within reach at all times. Today’s average path to purchase for an auto buyer can have up to 900 digital touchpoints1, largely due to the increasing sophistication of online research materials, and the averageRead more “Get Behind the Wheel: The Roadmap to the New Auto Buyer’s Journey”
Time To Reconsider Your Hosting Strategy – YouTube For Brands
I just read yet another rather ill-conceived article about YouTube for brands. What caught my attention this time was the shaky foundation of this particular argument. It was based around a pretty infographic that reflected survey-based, non-quantitative data. Haven’t we been here before? You shouldn’t use YouTube because the analytics simply aren’t there. Not true.Read more “Time To Reconsider Your Hosting Strategy – YouTube For Brands”