We know YouTube, Facebook, Instagram, and Twitter dominate the social video ecosystem, attracting the lion’s share of views and ad dollars. In 2015, Google’s ad revenue grew by 22%, Facebook’s ad revenue increased by 67%, and together, they accounted for the vast majority of growth in the digital ad industry1. However, there are several growingRead more “Your Complete Guide to the OTT Video Ecosystem”
Tag Archives: Chromecast
Google I/O 2014: Google wants to own the living room. And your wrist.
If you still think of Google as primarily a search engine company, you’re missing most of the story. The search giant now provides products and technology components for most aspects of our digital lives, not least for the consumption of video. This became clear to the attendees of I/O, Google’s annual developer conference that tookRead more “Google I/O 2014: Google wants to own the living room. And your wrist.”
Google’s Brilliant Move: How Chromecast Will Change TV (and YouTube)
Last week, Google made a surprise announcement introducing Chromecast, its latest attempt to conquer your living room. Chromecast is a tiny dongle (retailing for just $35) that lets you wirelessly stream video to any TV with an HDMI input. Having learned from its multiple failed attempts at establishing a foothold in digital TV, Google radicallyRead more “Google’s Brilliant Move: How Chromecast Will Change TV (and YouTube)”