Click here to download.
Tag Archives: connected tv
Infographic: Primetime is Personal with YouTube CTV
Click here to download.
Infographic: 2023 Holiday Viewing Trends
Click here to download.
Your Brand Suitability Solution Claims to be Based on AI, But is it?
With 500 hours of content uploaded to YouTube every minute, it is impossible for humans alone to keep up with the various nuances of brand suitability of each brand. When you don’t get it right, the toll can be great: Most – if not all – brand suitability solutions deliver some form of protection forRead more “Your Brand Suitability Solution Claims to be Based on AI, But is it?”
Is YouTube Missing from Your CTV Strategy? Here’s Why You Should Have FOMO
What is YouTube CTV and how is it different from YouTube TV? What exactly is YouTube CTV? YouTube CTV is a version of YouTube optimized for TVs and other large screens. It can be accessed through smart TVs, streaming devices like Apple TV and Roku, and even gaming consoles. Once connected, viewers can browse andRead more “Is YouTube Missing from Your CTV Strategy? Here’s Why You Should Have FOMO”
Reach & Frequency Across YouTube and CTV: How Pixability Helps Minimize Waste and Drive Incremental Reach
The pendulum is swinging away from Linear TV, as Pixability’s proprietary research shows that 75% of US consumers will not subscribe to a cable subscription in the next few years. As a result, this shifting consumer behavior is also causing advertisers to rethink their Linear TV ad investments. In fact, Linear TV ad spending fellRead more “Reach & Frequency Across YouTube and CTV: How Pixability Helps Minimize Waste and Drive Incremental Reach”
Leveraging ChatGPT to Find Suitable Content at Scale
Since its November release, there has been a ton of buzz about ChatGPT. There are some who say that it will change the world and many who think it is certainly going to change a variety of businesses by automating many jobs. At Pixability, we leverage this AI to help us solve complex problems onRead more “Leveraging ChatGPT to Find Suitable Content at Scale”
4 Tips to Help Food & Beverage Advertisers Take a Bite Out of YouTube
We’ve all been there. You see an eye-catching, mouth-watering food video and immediately think, “I have to have it.” Even if you just finished up a meal. The power of video makes YouTube an undeniable resource for driving interest in food and beverage products, especially for those brands you’d find in a store. 90% ofRead more “4 Tips to Help Food & Beverage Advertisers Take a Bite Out of YouTube “
CES 2023 Recap
Last week, our team members were thrilled to attend CES (Consumer Electronics Show) 2023 in Las Vegas. It was the first in-person CES in three years! It was great to connect with clients, partners, and industry colleagues at the biggest event of the year to showcase the latest in technology, with a focus on theRead more “CES 2023 Recap”
Key Trends to Look Out for in 2023
As we turn the page on 2022, we spent some time reflecting on the year that was – and wasn’t. 2022 started out with a bang and then soon fizzled as talks of a looming recession increased and advertisers started to slow spend in anticipation of the economic downturn. And yet, there were some brightRead more “Key Trends to Look Out for in 2023”
