When we recently conducted a survey of U.S. consumers and asked about how they watch video content, only 25% of U.S. consumers believed that they’d have a cable or satellite TV subscription in the next few years. So where are these consumers watching video content? For many, the answer is Connected TV platforms. In fact,Read more “Announcing A New Contextual Data Solution For Brand Suitability and Transparency Across CTV”
Tag Archives: connected tv
ExchangeWire’s TraderTalk TV: Ensuring Brand Suitability on Connected TV
Last week, our Chief Product Officer Jackie Swansburg Paulino appeared on ExchangeWire’s TraderTalk TV to discuss the explosive growth of the Connected TV ecosystem, and how advertisers can ensure their strategies remain brand suitable on CTV platforms. During the episode, Jackie discusses: Big issues around brand suitability across the Connected TV universe While the vastRead more “ExchangeWire’s TraderTalk TV: Ensuring Brand Suitability on Connected TV”
Why YouTube Should Be A Major Part Of TV Marketing Strategies
Consumers have more options for viewing video than ever, presenting a challenge to advertisers that are looking to connect with their audiences. As the world of TV and audience viewing behaviors evolve, advertisers must also adapt their strategies to continue making an impact. Last week at Advertising Week New York, our Chief Growth Officer BrianRead more “Why YouTube Should Be A Major Part Of TV Marketing Strategies”
4 Insights On Packaged Food Content That Food & Beverage Advertisers Should Know
Audiences are hungry for food and beverage content on YouTube, with the space clocking in at over 2.3 trillion total views to date across 27M videos and 937K channels. It’s the fifth largest category on YouTube, and growing at 24% year-over-year, making it a critical component of food and beverage advertiser strategies. It’s especially importantRead more “4 Insights On Packaged Food Content That Food & Beverage Advertisers Should Know”
Pixability Makes The Inc. 5000 List For The 8th Year In A Row
Today, we’re proud to announce that Pixability has again made the Inc. 5000 list of the fastest-growing private companies in the country. This is the 8th consecutive year that we’ve made the list, which is not only an amazing achievement, but a testament to how our company has continued to innovate and grow. Few companiesRead more “Pixability Makes The Inc. 5000 List For The 8th Year In A Row”
3 Things To Know About The TV & Movies Category On YouTube
It should come as no surprise that Movies and TV content attracts a massive audience on YouTube. The platform is the first stop for consumers looking to discover and share video content around their passions, so a highly visual space like Movies and TV is a perfect fit for YouTube. We wanted to better understandRead more “3 Things To Know About The TV & Movies Category On YouTube”
Webinar Recap: The State of Play on CTV
Last month, executives from across the advertising industry shared their insights during the virtual Connected TV Advertising Summit, presented by VideoNuze. In our session, Chief Product Officer Jackie Swansburg Paulino joined Trevor Buchmayr (Head of U.S. Programmatic, PHD), Jen Soch (Executive Director, Channel Solutions, GroupM), and Anthony Susi (Director, Marketplace Development, Xandr) for a fascinatingRead more “Webinar Recap: The State of Play on CTV”
Join Pixability For A Discussion On The State Of Connected TV
Audiences continue to flock to Connected TV platforms, with eMarketer predicting that CTV advertising budgets will grow to $34B by 2025. To help marketers understand the rapid evolution of the CTV advertising landscape, VideoNuze is hosting the Connected TV Advertising Summit on June 14th and 15th. The two-day event will include virtual sessions from adRead more “Join Pixability For A Discussion On The State Of Connected TV”
Consumer Viewing Preferences Are Changing – Are You Ready?
We’re in the midst of a seismic shift in how consumers are watching video content. Connected TV platforms and streaming services have completely changed consumers’ video consumption, and as a result, many consumers are reevaluating their cable and satellite TV subscriptions. To help advertisers understand exactly how audiences are watching video, we surveyed more thanRead more “Consumer Viewing Preferences Are Changing – Are You Ready?”
Landmark New Report Shows Consumers’ Viewing Habits are Shifting to YouTube and Connected TV
We’re witnessing a massive transformation in the way consumers watch video content. The proliferation of digital streaming platforms has completely upended the traditional linear TV model, transforming consumer viewing habits and how consumers watch their favorite content. To understand this shift in how consumers are thinking about and watching digital video content, especially YouTube andRead more “Landmark New Report Shows Consumers’ Viewing Habits are Shifting to YouTube and Connected TV”
