Digital streaming platforms have completely transformed how people consume content. Now, people don’t have to wait for prime time to watch their favorite video content, and their favorite video content isn’t necessarily a highly-produced network television show. It could be an influencer’s latest update, a sketch comedy skit, or even clips from that highly-produced networkRead more “Why YouTube On TV Screens Should Be Top-Of-Mind For Advertisers”
Tag Archives: connected tv
Meet the Pixers – Chanti Nanton
We’re excited to kick off “Meet the Pixers,” our new blog series where we will introduce you to the talented folks who make our company a success. Tell us a little bit about your background: I’ve been working in the Customer Success wheelhouse in the agency world for the last 6 years and at PixabilityRead more “Meet the Pixers – Chanti Nanton”
Celebrating Black History Month & Supporting Black Creators on YouTube
Amazing communities continue to flourish on YouTube, including many Black creators that are making content around art, activism, gaming, parenting, photography, and more. And brands and agencies that want to make a positive impact on the world while reaching and engaging their target audiences should support the Black community on the platform. However, we sometimesRead more “Celebrating Black History Month & Supporting Black Creators on YouTube”
2022 Predictions: DE&I, YouTube, CTV, And Brand Suitability Will Be Top-Of-Mind
With 2022 right around the corner, we asked around the industry for predictions on advertising trends and strategies for the new year. Overall, there’s a big focus on the growing overlap of YouTube and Connected TV, as well as the increasing importance of diversity, equity and inclusion initiatives on advertising and content strategies. More andRead more “2022 Predictions: DE&I, YouTube, CTV, And Brand Suitability Will Be Top-Of-Mind”
4 Key Takeaways From The Connected TV Advertising Brand Suitability Summit
VideoNuze recently hosted the industry’s first-ever conference that focused on the overlap of Connected TV, brand suitability strategies, and how diversity, equity, and inclusion initiatives have become a critical component of advertiser strategies. The conference was a huge success, with 32 executives from UM, GroupM, Publicis Groupe, and other global media agencies sharing their hands-onRead more “4 Key Takeaways From The Connected TV Advertising Brand Suitability Summit”
Digiday Names Pixability Best Buy-Side Programmatic Platform of 2021
Pixability was recently named the Best Buy-Side Programmatic platform at the 2021 Digiday Technology Awards. The award was given specifically for driving a measurable impact on Connected TV platforms for our client, Saucony. Connected TV platforms are attracting audiences and ad dollars, but the space is complex and evolving — creating challenges for marketers thatRead more “Digiday Names Pixability Best Buy-Side Programmatic Platform of 2021”
How To Drive Maximum Results On YouTube This Holiday Season
The 2021 holiday season is already in high gear, with many retailers launching Black Friday and Cyber Monday promotions in advance of their usual schedule. It’s a challenging time for marketers made even more difficult as the world finds itself still reeling from the enduring impacts of COVID-19. From changes in consumer behavior, to increasedRead more “How To Drive Maximum Results On YouTube This Holiday Season”
[INFOGRAPHIC] 5 Ways YouTube Content Can Be Safe, But Not Suitable For Your Advertising Strategy
Over the past few years, YouTube has aggressively rolled out new updates and features to ensure advertiser safety. They have expanded their machine learning and human review process, launched three inventory modes to suit advertiser’s safety goals, and raised the bar for monetizing channels. As a result, the Global Alliance for Responsible Marketing’s (GARM) AggregatedRead more “[INFOGRAPHIC] 5 Ways YouTube Content Can Be Safe, But Not Suitable For Your Advertising Strategy”
Making TV Screens Shoppable With YouTube Video Action Campaigns
The holidays are coming early to direct response marketers on YouTube. The platform recently announced an important update to its inventory, making YouTube ads in the living room more shoppable by expanding video action campaigns to Connected TV devices. Now, marketers that want to drive down-funnel results like online purchases or leads can include videoRead more “Making TV Screens Shoppable With YouTube Video Action Campaigns”
Highlight Reel: How Agencies Can Drive Brand Safety, Suitability, And Performance On YouTube
Last week, we held a webinar with Adweek that took a look at how marketers can develop smarter YouTube strategies to balance brand safety, suitability, and performance. Pixability’s Chief Product Officer Jackie Paulino led the discussion, joined by our friends and brand safety experts Rob Rakowitz, Initiative Lead at GARM and John Montgomery, EVP ofRead more “Highlight Reel: How Agencies Can Drive Brand Safety, Suitability, And Performance On YouTube”
