To maximize the impact of their clients’ video spend, marketers must stay on top of the rapid pace of change in the evolving digital video space. To understand what matters to marketers through this year and beyond, Pixability commissioned a survey to gather insights from across the industry, and analyzed the results. Our goal wasRead more “How Marketers Are Approaching Digital Video: Performance And Measurement Remain Primary Pain Points”
Tag Archives: connected tvs
F8 Report: Facebook’s new features extend watch time, clone Snapchat’s most valuable differentiators
Video was the cornerstone of the new features that Facebook announced at the F8 developer conference. Many of the core product updates and announcements were designed to make the platform more appealing to creators and viewers of video content, while simultaneously increasing watch time on the platform. These announcements, like augmented reality 3D effects andRead more “F8 Report: Facebook’s new features extend watch time, clone Snapchat’s most valuable differentiators”
The Latest Social Video News: OTT, mobile, and Spectacles
As social video platforms continue to innovate at a rapid clip, we keep an eye out for the key updates to ensure our customers stay informed. Here’s the latest must-know news from the social video advertising ecosystem: YouTube: New OTT Streaming and Sunsetting Non-Skippable Ads Last week, YouTube announced a unique over-the-top streaming service —Read more “The Latest Social Video News: OTT, mobile, and Spectacles”
Here’s a first look at Facebook’s new OTT video app
Last week brought two major developments in the over-the-top (OTT) ecosystem: YouTube announced a forthcoming OTT service that bundles YouTube content with network and cable TV channels, and Facebook launched a new app for Apple TV and Samsung Smart TVs. As Pixability CEO Bettina Hein recently commented in AdExchanger, online video platforms are aggressively expandingRead more “Here’s a first look at Facebook’s new OTT video app”
Changing Channels: viewers are increasingly watching social video via connected TVs
From streaming sticks to game consoles, smart TVs to set-top boxes, the rise of internet-connected TVs have opened up another channel for audiences to view premium digital video. As these devices spread throughout consumer households, audiences are increasingly choosing to view social video via connected TVs. As viewers continue to shift their viewing habits awayRead more “Changing Channels: viewers are increasingly watching social video via connected TVs”
