Throughout the year, our ongoing analysis of the video ecosystem uncovered a number of key data-backed trends on YouTube. As the platform’s content and creator landscape continues to grow and evolve, so has audience and advertiser behavior. Increasingly we’re seeing advertisers develop content specifically for YouTube, recognize the strength of in-stream video for driving resultsRead more “A look back: How YouTube video advertising evolved through 2017”
Tag Archives: consumer electronics
Understanding the consumer electronics space across the social video landscape
From smartphones to smart homes, technology is increasingly tapping into every facet of the modern consumer’s life. Consumer electronics brands continue to release exciting new devices, but it can be a challenge for consumers to understand how devices and brands differ, how the most innovative products will improve their daily lives, and which devices toRead more “Understanding the consumer electronics space across the social video landscape”
Engaging the consumer electronics audience
The audience looking for consumer electronics content on social video is massive — but how can CE marketers maximize the impact of their content to reach the right audience at scale? We uncovered a number of insights in our recent analysis of the CE space across social video platforms to help do just that. ForRead more “Engaging the consumer electronics audience”
Google I/O 2014: Google wants to own the living room. And your wrist.
If you still think of Google as primarily a search engine company, you’re missing most of the story. The search giant now provides products and technology components for most aspects of our digital lives, not least for the consumption of video. This became clear to the attendees of I/O, Google’s annual developer conference that tookRead more “Google I/O 2014: Google wants to own the living room. And your wrist.”
Introducing Pixability’s New Consumer Electronics YouTube Industry Study
Those of you who follow Pixability on social media and at industry events will recall that we released our Beauty on YouTube study earlier this year; a report focused on how vloggers and other independent content creators are controlling the beauty conversation on YouTube. This week, Pixability released its latest industry vertical study: Consumer ElectronicsRead more “Introducing Pixability’s New Consumer Electronics YouTube Industry Study”