Throughout the year, our ongoing analysis of the video ecosystem uncovered a number of key data-backed trends on YouTube. As the platform’s content and creator landscape continues to grow and evolve, so has audience and advertiser behavior. Increasingly we’re seeing advertisers develop content specifically for YouTube, recognize the strength of in-stream video for driving resultsRead more “A look back: How YouTube video advertising evolved through 2017”
Tag Archives: content
The Latest Social Video News: YouTube TV App, Snapchat Audience Targeting Tools, and More
Social video platforms are always innovating, adding (or borrowing) features to outmaneuver their rival platforms. After all, the hustle for audience eyeballs — and ad dollars — is only getting more intense. Here are the key updates from the video platforms that you need to know about: YouTube Watch out, cable: YouTube is coming forRead more “The Latest Social Video News: YouTube TV App, Snapchat Audience Targeting Tools, and More”
Engaging the consumer electronics audience
The audience looking for consumer electronics content on social video is massive — but how can CE marketers maximize the impact of their content to reach the right audience at scale? We uncovered a number of insights in our recent analysis of the CE space across social video platforms to help do just that. ForRead more “Engaging the consumer electronics audience”
The Top 100 Brands are Maturing on YouTube [Infographic]
Following last year’s popular Top 100 Brand analysis, we powered our software to identify how this year’s Top 100 Brands (according to Interbrand) are performing on YouTube, in comparison to last year’s crop. In our analysis of viewership, engagement, publishing strategy, and presence (Pixability’s metric of average number of channels and subscribers per brand), weRead more “The Top 100 Brands are Maturing on YouTube [Infographic]”