According to a recent study conducted by Rocket Fuel, 92% of companies who always sufficiently use data are meeting or exceeding organizational goals. 75% of respondents who use Big Data to drive more than half of their marketing strategies said blah blah blah blah blah. Have I lost your interest yet? Chances are you beganRead more “YouTube Without Big Data Is No Longer An Option For Brand Marketers”
Tag Archives: content marketing
The Myth Of Viral Video At SXSW 2013
Everyone wants a viral video, right? Why not? Becoming a YouTube sensation can lead to stardom. Just ask Karmin or Justin Bieber. But it’s a double-edged sword and it cuts both ways, as Miss Teen Delaware recently found out. Many businesses however, are in search of the elusive viral video. It may have helped BlendTech,Read more “The Myth Of Viral Video At SXSW 2013”
Mythbusting: Engineering A Viral Video
Ring… “Good afternoon, this is Pixability, how may we help you?” “I’d like to make my video go viral.” Stop. I wish I were making this conversation up, except that I hear it with my sales team all the time. I’ve even heard it from reputable agencies. Occasionally (but definitely not here at Pixability), I’veRead more “Mythbusting: Engineering A Viral Video”
Marketing Trumps Special Effects On YouTube
Pixability VP of Marketing Rob Ciampa recently spoke to the FutureM 2012 audience about the harsh truths marketers are dealing with when it comes to video and social media marketing. Many aren’t seeing the return on investment for expensive, high production value videos. What’s worse, AdWords is often misused and becomes less effective for marketersRead more “Marketing Trumps Special Effects On YouTube”
Pixability’s Bettina Hein At HubSpot Inbound
Bettina Hein, CEO of Pixability and co-author of “Video Marketing for Dummies”, spoke at this year’s Inbound 2012, a national marketing event hosted by HubSpot. There, she shared her evidence of the emerging YouTube nation: a shift from past marketing standards toward online video as a dominant marketing medium. In the YouTube community, organizations regularlyRead more “Pixability’s Bettina Hein At HubSpot Inbound”