The “cookiepocalypse” has been a hot topic for the last several years. Now as the 2024 deadline looms, it is unlikely that there will be another extension. What will this mean for advertisers? We’re already seeing early signs as many have started to test alternative strategies in prep for this cookie-less world. In this newRead more “Pixability Feature | eMarketer’s Programmatic Advertising Trends Q4 2023”
Tag Archives: contextual advertising
Understanding Brand Appropriateness Marketers Need A Deeper Understanding of Context And Impact
This perspective originally appeared on AdExchanger on February 19th, 2018. The digital advertising industry needs to move away from the incendiary headlines toward a more nuanced perspective of brand safety. Marketers should not view the issue as a binary where there are only two clear answers — brand-safe or non-brand-safe — but instead invest inRead more “Understanding Brand Appropriateness Marketers Need A Deeper Understanding of Context And Impact”
