This column originally appeared in PM360. Over the past year, social video platforms such as YouTube, Facebook, Instagram, Twitter, and Snapchat have rapidly innovated—adding new ad products and user features at dizzying speeds. While many of these updates resemble the competition in functionality, key differences remain in viewer behavior, marketing strategy, and advertising outcomes. ButRead more “Maximizing Performance Across Social Video Platforms”
Tag Archives: cross-platform
Get Educated: Social Video Delivers Reach for Higher Ed
For higher education advertisers, there’s no better way to reach an engaged high school- and college-aged audience than on YouTube, Facebook, Instagram, and Twitter. According to eMarketer, 85% of 13-24 year-olds choose to watch video on YouTube, far ahead of cable or satellite TV, while 53% watch video on Facebook, and 37% watch on Instagram.Read more “Get Educated: Social Video Delivers Reach for Higher Ed”
Want TV-Level Ad Reach? The Solution Isn’t Facebook or YouTube. It’s Both
The shift of ad dollars from TV to online video has been largely impeded by one factor: reach. Until now. ‘ The coupling of YouTube’s intent-driven user behavior with Facebook’s “Super Bowl-sized” daily reach presents the largest threat to TV to-date. The online video narrative has been fueled by the pitting of YouTube and FacebookRead more “Want TV-Level Ad Reach? The Solution Isn’t Facebook or YouTube. It’s Both”