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Tag Archives: CTV
How Pixability Uses AI-Driven Contextualization to Increase CTV Efficiency for Advertisers
After 15 years, Connected TV (CTV) has emerged as the most prominent medium for advertising, disrupting TV models and subsequently offering a vast array of inventory across various platforms. However, while consumer viewing habits have changed, advertisers’ needs have largely remained the same. Knowing what content your ads run against is still top of mind,Read more “How Pixability Uses AI-Driven Contextualization to Increase CTV Efficiency for Advertisers”
Beyond Currency to Outcomes: Unlocking the Full Value of Converged TV – 3 Key Takeaways from Advertising Week
The pendulum is swinging away from Linear TV, as Pixability’s proprietary research shows that 75% of US consumers will not subscribe to a cable subscription in the next few years. And with US advertisers on track to spend more than $25 billion on CTV this year, it’s hard to deny that CTV is quickly becomingRead more “Beyond Currency to Outcomes: Unlocking the Full Value of Converged TV – 3 Key Takeaways from Advertising Week”
Infographic: Primetime is Personal with YouTube CTV
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Pixability Brings CTV Brand Suitability to the GroupM Premium Marketplace with new GroupM and IRIS.TV Partnership
The pendulum is swinging away from Linear TV, as Pixability’s proprietary research shows that 75% of US consumers will not subscribe to a cable subscription in the next few years. And with US advertisers on track to spend more than $25 billion on CTV this year, it’s hard to deny that CTV is quickly becomingRead more “Pixability Brings CTV Brand Suitability to the GroupM Premium Marketplace with new GroupM and IRIS.TV Partnership”
CES 2023 Recap
Last week, our team members were thrilled to attend CES (Consumer Electronics Show) 2023 in Las Vegas. It was the first in-person CES in three years! It was great to connect with clients, partners, and industry colleagues at the biggest event of the year to showcase the latest in technology, with a focus on theRead more “CES 2023 Recap”
ExchangeWire’s TraderTalk TV: Ensuring Brand Suitability on Connected TV
Last week, our Chief Product Officer Jackie Swansburg Paulino appeared on ExchangeWire’s TraderTalk TV to discuss the explosive growth of the Connected TV ecosystem, and how advertisers can ensure their strategies remain brand suitable on CTV platforms. During the episode, Jackie discusses: Big issues around brand suitability across the Connected TV universe While the vastRead more “ExchangeWire’s TraderTalk TV: Ensuring Brand Suitability on Connected TV”
Why YouTube On TV Screens Should Be Top-Of-Mind For Advertisers
Digital streaming platforms have completely transformed how people consume content. Now, people don’t have to wait for prime time to watch their favorite video content, and their favorite video content isn’t necessarily a highly-produced network television show. It could be an influencer’s latest update, a sketch comedy skit, or even clips from that highly-produced networkRead more “Why YouTube On TV Screens Should Be Top-Of-Mind For Advertisers”
How to Approach Connected TV Advertising During This Difficult Time
With the huge increase in traffic on Connected TV platforms and YouTube (including YouTube on TV) during this time when people are staying at home, we’re getting a lot of questions about CTV from brands and agencies. Here are some questions we’re getting — along with answers — to help you as you think aboutRead more “How to Approach Connected TV Advertising During This Difficult Time”
Dispatches from CES 2020: Connected TV, leveraging data, and establishing partnerships
In many ways, CES is becoming the North American version of Cannes. It’s a fantastic way to check in at the start of the year, make connections, and see what’s happening across the tech and video advertising industry. While the original draw of CES was all the latest gadgets and devices, more and more ofRead more “Dispatches from CES 2020: Connected TV, leveraging data, and establishing partnerships”
