The pendulum is swinging away from Linear TV, as Pixability’s proprietary research shows that 75% of US consumers will not subscribe to a cable subscription in the next few years. And with US advertisers on track to spend more than $25 billion on CTV this year, it’s hard to deny that CTV is quickly becomingRead more “Pixability Brings CTV Brand Suitability to the GroupM Premium Marketplace with new GroupM and IRIS.TV Partnership”
Tag Archives: CTV advertising
Announcing A New Contextual Data Solution For Brand Suitability and Transparency Across CTV
When we recently conducted a survey of U.S. consumers and asked about how they watch video content, only 25% of U.S. consumers believed that they’d have a cable or satellite TV subscription in the next few years. So where are these consumers watching video content? For many, the answer is Connected TV platforms. In fact,Read more “Announcing A New Contextual Data Solution For Brand Suitability and Transparency Across CTV”
Join Pixability For A Discussion On The State Of Connected TV
Audiences continue to flock to Connected TV platforms, with eMarketer predicting that CTV advertising budgets will grow to $34B by 2025. To help marketers understand the rapid evolution of the CTV advertising landscape, VideoNuze is hosting the Connected TV Advertising Summit on June 14th and 15th. The two-day event will include virtual sessions from adRead more “Join Pixability For A Discussion On The State Of Connected TV”
The Big Shift To Connected TV
I’m happy to be back with another episode of our Ad Legends series. This time, I sat down for a chat over Zoom with Brian Albert, the Managing Director of U.S. Agency Video at Google, and someone who I always love to talk with about consumer viewing patterns. After meeting his Yorkie-Poo McGoo, we talkedRead more “The Big Shift To Connected TV”
2020 Was The Year Linear TV Should’ve Seen Its Last Big Surge — It Didn’t
We all know that for the past few years, viewership of traditional TV has been on the decline, while viewership of streaming video on Connected TV has been on the rise. However, when the pandemic hit in early 2020, most experts including eMarketer thought that we’d see 18+ viewers of traditional TV grow while everyoneRead more “2020 Was The Year Linear TV Should’ve Seen Its Last Big Surge — It Didn’t”
