With 500 hours of content uploaded to YouTube every minute, it is impossible for humans alone to keep up with the various nuances of brand suitability of each brand. When you don’t get it right, the toll can be great: Most – if not all – brand suitability solutions deliver some form of protection forRead more “Your Brand Suitability Solution Claims to be Based on AI, But is it?”
Tag Archives: data science
Get To Know Our Chief Data Scientist, John Mercer
At Pixability, we’re committed to using data science to empower marketers, helping them better connect with their audiences. We caught up with our Chief Data Scientist, John Mercer, who joined the company last year, to find out more about his passion for all things data. Hi John, and thanks for taking the time for ourRead more “Get To Know Our Chief Data Scientist, John Mercer”
Upping the Ante for Targeting in 2019: Pixability’s Latest Patent
At Pixability, we’re driven to supplying advertisers with the most advanced video advertising platform on the planet — and our latest patent award reflects that commitment. To help advertisers understand, isolate, and engage audiences based on what’s driving impact, Pixability has developed machine learning technology that precisely identifies distribution opportunities for advertiser campaigns. This mostRead more “Upping the Ante for Targeting in 2019: Pixability’s Latest Patent”
Why I Joined Pixability
“Why Pixability?” That’s often the first thing that I hear from industry colleagues — at least, colleagues that haven’t yet had the opportunity to work with Pixability. In today’s seemingly crowded video adtech/martech space, these colleagues wonder what’s unique about Pixability and its platform, and why I signed on as CEO. During my 15 yearsRead more “Why I Joined Pixability”
Building and Managing a Data Science Team the Right Way
This post originally appeared on MassBigData.org on August 15, 2016 as part of the Massive Data Blog Series. On July 12, more than 120 data scientists converged on Pixability HQ in Boston for “Building and Managing Data Science the Right Way,” a meetup that featured a panel of data science leaders who discussed how toRead more “Building and Managing a Data Science Team the Right Way”
A New Standard for Audience Targeting
Audience targeting is essential for every advertiser — if the message isn’t reaching the right set of consumers, the campaign cannot make the desired impact. But sophisticated audience targeting is complex, time consuming, and difficult to scale. The vast array of targets available on and across platforms makes linking them together difficult for the humanRead more “A New Standard for Audience Targeting”
