Advertisers often live within a separate universe where they reach through the buying doors of Google Ads or DV360 to run the perfect ad alongside the most contextually relevant YouTube video. Or they may target viewers with Google’s robust 1st party data to capture impressions from the ideal customer profile. All of this to achieveRead more “Introducing the Inclusive Media Initiative: Solving One of the Most Important Challenges on YouTube”
Tag Archives: DE&I
Ascending API+ Angles in Advertising
Yesterday, we were thrilled to join our partners Mindshare and Givsly in sponsoring a panel where media professionals from the GroupM network shared their perspectives on their professional experiences as members of the Asian American and Pacific Islander community. Presented live and virtually from Mindshare HQ in New York City, “Ascending API+ Angles in Advertising”Read more “Ascending API+ Angles in Advertising”
2022 Predictions: DE&I, YouTube, CTV, And Brand Suitability Will Be Top-Of-Mind
With 2022 right around the corner, we asked around the industry for predictions on advertising trends and strategies for the new year. Overall, there’s a big focus on the growing overlap of YouTube and Connected TV, as well as the increasing importance of diversity, equity and inclusion initiatives on advertising and content strategies. More andRead more “2022 Predictions: DE&I, YouTube, CTV, And Brand Suitability Will Be Top-Of-Mind”
4 Key Takeaways From The Connected TV Advertising Brand Suitability Summit
VideoNuze recently hosted the industry’s first-ever conference that focused on the overlap of Connected TV, brand suitability strategies, and how diversity, equity, and inclusion initiatives have become a critical component of advertiser strategies. The conference was a huge success, with 32 executives from UM, GroupM, Publicis Groupe, and other global media agencies sharing their hands-onRead more “4 Key Takeaways From The Connected TV Advertising Brand Suitability Summit”
