In 2016, we released our inaugural report on walled garden video advertising to help advertisers understand how to navigate the complexities of YouTube, Facebook, Instagram, and Twitter. One year later, the ecosystem has evolved dramatically, thanks to an aggressive focus on video from each walled garden. The pace of change is dizzying, but our secondRead more “2nd Annual Report: Bridging the Walled Garden Ecosystem”
Tag Archives: demographics
Lowering the Walls Between the Gardens
At Pixability, we’re often asked by clients about the challenges and considerations of video campaigns across walled gardens. One common question is how audience demographics and behavior differ across YouTube, Facebook, Instagram, and Twitter. Our extensive analysis has revealed key insights which should be taken into consideration by advertisers and agencies during the campaign planningRead more “Lowering the Walls Between the Gardens”
