During this very difficult time, we have been getting many questions from agencies and brands about what they should do with their YouTube advertising campaigns. Depending on the industry and situation, we are seeing some advertisers pause to rethink their strategy, and others continuing forward. Regardless of the path each advertiser takes, we have suggestionsRead more “Best Practices for Navigating YouTube Strategies During These Difficult Times”
Tag Archives: digital advertising strategy
Looking Ahead: Here’s what marketers are looking forward to including in their digital video strategies
As more and more consumers cut the cable cord — or never subscribe to cable in the first place — they’re turning instead to digital destinations like YouTube and Facebook to view video content. Marketers are waking up to this fact — when Pixability surveyed marketers across the industry, we found that digital video isRead more “Looking Ahead: Here’s what marketers are looking forward to including in their digital video strategies”
Did you know that beauty and personal care audiences are looking for more than just tutorials?
Beauty and personal care consumers are increasingly looking to social video platforms to understand products and brands. These consumers have built rich, engaged communities across the leading video platforms in particular — but marketers must understand the viewing preferences of these consumers to make the most of their media investment. In Pixability’s beauty and personalRead more “Did you know that beauty and personal care audiences are looking for more than just tutorials?”
Pixability selected as one of YouTube Measurement Program’s first partners
At Pixability, we obsess over our customers — in fact, it’s one of the main tenets of our culture code. Our team works hard to earn our customer’s trust, and keep it. So, we’ve always been committed to ensuring that our video metrics are precise, derived from the highest quality methodology, and are easily understoodRead more “Pixability selected as one of YouTube Measurement Program’s first partners”
Maximizing Performance Across Social Video Platforms
This column originally appeared in PM360. Over the past year, social video platforms such as YouTube, Facebook, Instagram, Twitter, and Snapchat have rapidly innovated—adding new ad products and user features at dizzying speeds. While many of these updates resemble the competition in functionality, key differences remain in viewer behavior, marketing strategy, and advertising outcomes. ButRead more “Maximizing Performance Across Social Video Platforms”
2nd Annual Report: Bridging the Walled Garden Ecosystem
In 2016, we released our inaugural report on walled garden video advertising to help advertisers understand how to navigate the complexities of YouTube, Facebook, Instagram, and Twitter. One year later, the ecosystem has evolved dramatically, thanks to an aggressive focus on video from each walled garden. The pace of change is dizzying, but our secondRead more “2nd Annual Report: Bridging the Walled Garden Ecosystem”
This Winter, Holiday Content Heats Up On YouTube
Holiday content is more popular than ever on YouTube, as consumers turn to the platform to research gifts, shape their holiday purchase decisions, or stream seasonal music. The overall category clocks in at more than 143B total views. Brands have a considerable opportunity to use video to engage their core audience leading up to andRead more “This Winter, Holiday Content Heats Up On YouTube”
It’s beginning to look a lot like YouTube
Much like we saw around Black Friday, the holidays are proving to be more popular than ever on YouTube. In fact, holiday views have increased over 65% year-over-year since 2011. That’s because consumers are increasingly turning to YouTube to research gifts and shape their holiday purchase decisions. So amidst the 4.4M holiday-related videos, 551K channels,Read more “It’s beginning to look a lot like YouTube”
The Future of Twitter is Video
Recently, Twitter announced it will shutter Vine, the looping video platform it acquired in 2012. In some ways, Vine paved the way for today’s mobile-first social video ecosystem. But short-form video loops proved difficult to monetize. As mobile data caps loosened, and other platforms rolled out innovative new mobile video features, especially Snapchat’s custom lenses,Read more “The Future of Twitter is Video”
