We all know that for the past few years, viewership of traditional TV has been on the decline, while viewership of streaming video on Connected TV has been on the rise. However, when the pandemic hit in early 2020, most experts including eMarketer thought that we’d see 18+ viewers of traditional TV grow while everyoneRead more “2020 Was The Year Linear TV Should’ve Seen Its Last Big Surge — It Didn’t”
Tag Archives: digital marketing
Three Takeaways from the Brand Insider Summit on QSR
Last month, I had the pleasure of representing Pixability at MediaPost’s Brand Insider Summit QSR in beautiful Scottsdale, Arizona. The conference gathered quick-service restaurant marketers from across the country to talk about how brands and their agencies can adapt their strategies for the changing digital landscape and world. We heard from Burger King’s Jorge OliveiraRead more “Three Takeaways from the Brand Insider Summit on QSR”
Agency Execs Talk YouTube, CTV & Other Hot Topics at the NYC Digital Marketing Masterclass
Last week, we attended a Digital Marketing Masterclass event and met with 30 advertising agency executives to talk through challenges and strategies going into 2020. We’ve spoken highly of Masterclassing’s event series before — it’s not your average tradeshow or conference event where you may get a thousand attendees walking by your booth, but onlyRead more “Agency Execs Talk YouTube, CTV & Other Hot Topics at the NYC Digital Marketing Masterclass”
The Latest Updates From YouTube: Brand Fans & Mastheads
Each month, we take a deep dive into major video platforms to uncover the latest updates and changes that matter to marketers. This month, we’re focusing on YouTube, as the platform is launching a slate of updates for both advertisers and viewers that marketers need to know. There’s a lot happening at YouTube. Starting Q4Read more “The Latest Updates From YouTube: Brand Fans & Mastheads”
How Pixability Uses Retargeting Strategies To Engage Our Clients’ Audiences
Have you ever seen an ad that feels very relevant to you? Maybe too relevant? That may be remarketing at work. By implementing a pixel on a site, marketers can analyze the different channels and paths that users are taking to the site. Then, they’re able to segment this audience based on which pages theyRead more “How Pixability Uses Retargeting Strategies To Engage Our Clients’ Audiences”
What QSR Videos Do Audiences Crave On YouTube?
Fast food fanatics are flocking to YouTube and other digital video platforms to watch and share videos around their favorite quick-service restaurant brands. But what kind of QSR videos are these audiences looking to engage with? In Pixability’s latest study on the QSR space, we sought to understand how audiences are engaging with QSR contentRead more “What QSR Videos Do Audiences Crave On YouTube?”
Video Ad Platform Update: New YouTube Bumper Machine, Deep Purchase Insights on Amazon
Digital video powerhouses are in a constant race to offer the most innovative solutions for marketers — but it can be difficult to keep up with the pace of change. To help marketers stay on top of the latest news, we’ve compiled the updates from major video platforms that marketers need to know: YouTube: NewRead more “Video Ad Platform Update: New YouTube Bumper Machine, Deep Purchase Insights on Amazon”
Every Solution A Marketer Needs Under One Roof: Pixability’s Partner Connect Program
The vast scale and complexity of the digital video ecosystem can pose a real challenge to marketers. From isolating the right audience, to measuring the deep impact of their video ad spend, marketers are often tasked with connecting many disparate solutions to meet their business objectives. Different campaigns or clients often require distinct solutions, makingRead more “Every Solution A Marketer Needs Under One Roof: Pixability’s Partner Connect Program”
Looking Ahead: Here’s what marketers are looking forward to including in their digital video strategies
As more and more consumers cut the cable cord — or never subscribe to cable in the first place — they’re turning instead to digital destinations like YouTube and Facebook to view video content. Marketers are waking up to this fact — when Pixability surveyed marketers across the industry, we found that digital video isRead more “Looking Ahead: Here’s what marketers are looking forward to including in their digital video strategies”
Unify your video advertising with the world’s first self-serve solution for YouTube, Facebook, and Instagram
Audience eyeballs and ad dollars are increasingly moving to Google and Facebook — in fact, GroupM estimates that the duopoly attracted 84% of digital advertising dollars in 2017 — but managing video campaigns across these platforms remains a significant challenge for advertisers. Dissimilar ad formats, creative sizes, view definitions, and targeting parameters mean that advertisersRead more “Unify your video advertising with the world’s first self-serve solution for YouTube, Facebook, and Instagram”
