This column originally appeared in PM360. Over the past year, social video platforms such as YouTube, Facebook, Instagram, Twitter, and Snapchat have rapidly innovated—adding new ad products and user features at dizzying speeds. While many of these updates resemble the competition in functionality, key differences remain in viewer behavior, marketing strategy, and advertising outcomes. ButRead more “Maximizing Performance Across Social Video Platforms”
Tag Archives: digital marketing
Brands advocating for the LGBTQ community find a massive audience on YouTube
It’s Pride Month, and YouTubers are taking to the platform to celebrate the LGBTQ community. Tyler Oakley — the most popular LGBTQ creator — is releasing a series of videos titled ‘My Chosen Family,’ sharing stories about LGBTQ history and culture and giving a voice to the disenfranchised. In this year’s political climate, we’ve alsoRead more “Brands advocating for the LGBTQ community find a massive audience on YouTube”
360-degree & VR Video
At the Wayfare Tavern in San Francisco, and again in Seattle at Melrose Market Studios, Pixability brought together some of the brightest leaders in the world of 360° video and virtual reality to share their insights on the emerging medium. Executives from SunnysideVR, SubVRsive, 5D Global Studio, Carat USA, and VidCon joined Pixability in SanRead more “360-degree & VR Video”
The Latest Social Video News: YouTube Redesign, VR/AR, and Instagram Stories Outpaces Snapchat
Social video platforms are evolving every day, introducing new features, ad products, and innovations — and we monitor these platforms closely to make sure our customers are up to speed. Here’s the latest social video news that marketers need to know: YouTube: Redesigned user experience YouTube recently released a sneak peek of its new userRead more “The Latest Social Video News: YouTube Redesign, VR/AR, and Instagram Stories Outpaces Snapchat”
Viewability across video platforms: What our Moat partnership means
Viewability 2.0 We’re excited to announce an exclusive partnership with Moat for 2017, and look forward to working with our customers in ensuring video ad viewability across all of our YouTube, Facebook, Instagram and Twitter campaigns. The gap in cross-channel marketing measurement became smaller in 2016 when premium video ad platforms such as YouTube startedRead more “Viewability across video platforms: What our Moat partnership means”
Social video platforms start the year off with a bang: Here’s the latest
Social video platforms kicked off the new year with a host of updates and features. We know marketers will be better equipped to reach target audiences and surpass business objectives with a deeper understanding of these platforms’ offerings and insight into the future of social video — so let’s take a look at what’s new!Read more “Social video platforms start the year off with a bang: Here’s the latest”
It’s Time for a Makeover: Pixability’s 2016 Beauty Study
We’ve given our annual Beauty Study a dramatic makeover. Beauty creators are extending their influence beyond YouTube, producing video content across Facebook, Instagram, Twitter, Snapchat, and Pinterest — and beauty audiences are following them there. It’s no longer enough for beauty brands to only advertise on YouTube — they must meet beauty audiences where, when,Read more “It’s Time for a Makeover: Pixability’s 2016 Beauty Study”
New Facebook Mobile Video Features Turn Up Heat On YouTube
This post previously appeared on July 26, 2016, on MediaPost. Facebook is experimenting with a number of video features in the test version of its Android app that enhance the mobile viewing experience. New features — like a dedicated video tab and subscription-based video channels — are aiming to make video a more integral componentRead more “New Facebook Mobile Video Features Turn Up Heat On YouTube”
Super Bowl 50 Across Platforms: Top Takeaways
We powered up our technology to analyze the performance of Super Bowl 50 ads on YouTube, Facebook and Instagram. Our data scientists identified several key insights around what resonated most with viewers, and how a sophisticated online video strategy can help advertisers maximize their big game TV investment. Check out the top cross-platform findings, and an infographicRead more “Super Bowl 50 Across Platforms: Top Takeaways”
Today, Pixability announced ÜberTube, a long overdue, independent summit for major brand executives using YouTube as a marketing platform. This post, however, isn’t about ÜberTube (although you can find specifics about the April 29th event here); it’s about the motivation behind the event and why: There’s a fundamental shift in the digital marketing ecosystem YouTubeRead more