Last week, we attended a Digital Marketing Masterclass event and met with 30 advertising agency executives to talk through challenges and strategies going into 2020. We’ve spoken highly of Masterclassing’s event series before — it’s not your average tradeshow or conference event where you may get a thousand attendees walking by your booth, but onlyRead more “Agency Execs Talk YouTube, CTV & Other Hot Topics at the NYC Digital Marketing Masterclass”
Tag Archives: digital media strategy
This Winter, Holiday Content Heats Up On YouTube
Holiday content is more popular than ever on YouTube, as consumers turn to the platform to research gifts, shape their holiday purchase decisions, or stream seasonal music. The overall category clocks in at more than 143B total views. Brands have a considerable opportunity to use video to engage their core audience leading up to andRead more “This Winter, Holiday Content Heats Up On YouTube”
The Impact of Skippable Video Ads on Brand Lift
At first glance, skippable ads may seem like a strange concept, especially to TV-loyal advertisers. But TrueView ads, YouTube’s skippable ad format, are a win-win for both advertisers and audiences — viewers can skip ads that aren’t relevant to them, and advertisers only pay to reach audiences that stay tuned for 30 seconds (or theRead more “The Impact of Skippable Video Ads on Brand Lift”
