Digital streaming platforms have completely transformed how people consume content. Now, people don’t have to wait for prime time to watch their favorite video content, and their favorite video content isn’t necessarily a highly-produced network television show. It could be an influencer’s latest update, a sketch comedy skit, or even clips from that highly-produced networkRead more “Why YouTube On TV Screens Should Be Top-Of-Mind For Advertisers”
Tag Archives: digital strategy
Are You Leveraging The Full Potential of YouTube?
Did you know that YouTube campaigns can do more than simply drive awareness? The ad industry is waking up to the fact that YouTube is great at driving results throughout the funnel, not just at the top. But to make the most of the platform, you need to have a deep knowledge of YouTube’s manyRead more “Are You Leveraging The Full Potential of YouTube?”
User-Generated Context and Ad-Funded Connected TV
The Pixability Ad Legends video series is back for episode 2, and this was another fun one for me. The series is all about chatting with some of the best and brightest in the advertising industry, and in this episode I had the great pleasure of sitting down with former Chief Digital Officer of GroupM,Read more “User-Generated Context and Ad-Funded Connected TV”
Webinar Recap: How to Optimize Audiences to Drive ROI on YouTube and CTV
Last week I had the pleasure of joining TV data expert Moe Chughtai of MIQ, and industry legend Rob Norman on an AdWeek webinar discussing the challenge of driving outcomes on YouTube and CTV. We unpacked some of the following issues: The impact of recent drastic changes in video consumption How to effectively build newRead more “Webinar Recap: How to Optimize Audiences to Drive ROI on YouTube and CTV”
How We’re Supporting Black Creators And Artists On YouTube
Following some of the events of this summer, our CEO David George shared a blog post detailing some of the initiatives that we as a company are committing to as a way to support the movement around racial equity. One of those initiatives was to use our expertise and influence on YouTube to support BlackRead more “How We’re Supporting Black Creators And Artists On YouTube”
How Agencies Should Approach YouTube for TV Screens in 2020
– Agency marketers can take advantage of the massive growth in CTV audiences, and YouTube for TV Screens makes that happen – Bigger is better when it comes to creative – Agencies should refresh their creative approach to make the most of TV screen audiences In a past life, I led the growth strategy ofRead more “How Agencies Should Approach YouTube for TV Screens in 2020”
Prost! Boston’s Media Scene Takes Over Night Shift Lovejoy Wharf for Oktoberfest
As we head directly into Q4, the digital media busy season is upon us. To celebrate the changing season, and for a quick breather before jumping into Q4, Pixability took over the newly-launched Night Shift Brewery Lovejoy Wharf for Oktoberfest, and invited media folks from across Boston. Despite the weather threatening to wash away theRead more “Prost! Boston’s Media Scene Takes Over Night Shift Lovejoy Wharf for Oktoberfest”
What QSR Videos Do Audiences Crave On YouTube?
Fast food fanatics are flocking to YouTube and other digital video platforms to watch and share videos around their favorite quick-service restaurant brands. But what kind of QSR videos are these audiences looking to engage with? In Pixability’s latest study on the QSR space, we sought to understand how audiences are engaging with QSR contentRead more “What QSR Videos Do Audiences Crave On YouTube?”
How Marketers Can Take Back Control of their Video Destiny
This column originally appeared at MarTech Advisor on November 2, 2018. We’ve come a long way from when I first started in digital media. During my time at Yahoo!, advertisers were still resistant to shifting to digital in fear of losing traditional TV budgets. Now, advances in programmatic buying, artificial intelligence, and measurement have drivenRead more “How Marketers Can Take Back Control of their Video Destiny”
Here is what Facebook’s News Feed changes mean for marketers
Facebook recently announced an important change to the News Feed that will significantly impact digital marketing strategies. Facebook intends to radically restructure the News Feed algorithm to de-emphasize publisher and brand content, and prioritize friends’ posts and activity — particularly posts that spark conversation. What does this mean for marketers? Organic reach on the platformRead more “Here is what Facebook’s News Feed changes mean for marketers”
