In our annual analysis of how the top 100 global brands (per Interbrand’s report) performed on YouTube, we took a hard look at how this year’s brand safety issue played out on the platform. These top brands published a total of 3% fewer videos in 2017 than last year, but that didn’t slow audience engagementRead more “Break Down the Response to the Brand Safety Stir with Pixability’s White Paper”
Tag Archives: digital strategy
Did you know that beauty and personal care audiences are looking for more than just tutorials?
Beauty and personal care consumers are increasingly looking to social video platforms to understand products and brands. These consumers have built rich, engaged communities across the leading video platforms in particular — but marketers must understand the viewing preferences of these consumers to make the most of their media investment. In Pixability’s beauty and personalRead more “Did you know that beauty and personal care audiences are looking for more than just tutorials?”
Breaking down beauty and personal care across social video platforms
More and more, beauty and personal care consumers are turning to social video platforms like YouTube, Facebook, Instagram, Twitter and Snapchat to understand which products and brands are right for them. But the beauty and personal care space is a massive category across social video platforms — clocking in at 222B views on YouTube aloneRead more “Breaking down beauty and personal care across social video platforms”
360-degree & VR Video
At the Wayfare Tavern in San Francisco, and again in Seattle at Melrose Market Studios, Pixability brought together some of the brightest leaders in the world of 360° video and virtual reality to share their insights on the emerging medium. Executives from SunnysideVR, SubVRsive, 5D Global Studio, Carat USA, and VidCon joined Pixability in SanRead more “360-degree & VR Video”