In many ways, CES is becoming the North American version of Cannes. It’s a fantastic way to check in at the start of the year, make connections, and see what’s happening across the tech and video advertising industry. While the original draw of CES was all the latest gadgets and devices, more and more ofRead more “Dispatches from CES 2020: Connected TV, leveraging data, and establishing partnerships”
Tag Archives: digital video advertising
Video Advertising 101: How To Build Your Amazon Fire TV Strategy
When planning a successful video strategy, marketers can’t ignore the importance of a strong presence on Connected TV (CTV) platforms. There are many good candidates for marketers looking to spend CTV advertising dollars. The question is, which platform is right for you? The answer, of course, depends on your goals — but with over 34Read more “Video Advertising 101: How To Build Your Amazon Fire TV Strategy”
What QSR Videos Do Audiences Crave On YouTube?
Fast food fanatics are flocking to YouTube and other digital video platforms to watch and share videos around their favorite quick-service restaurant brands. But what kind of QSR videos are these audiences looking to engage with? In Pixability’s latest study on the QSR space, we sought to understand how audiences are engaging with QSR contentRead more “What QSR Videos Do Audiences Crave On YouTube?”
Video Ad Platform Update: New YouTube Bumper Machine, Deep Purchase Insights on Amazon
Digital video powerhouses are in a constant race to offer the most innovative solutions for marketers — but it can be difficult to keep up with the pace of change. To help marketers stay on top of the latest news, we’ve compiled the updates from major video platforms that marketers need to know: YouTube: NewRead more “Video Ad Platform Update: New YouTube Bumper Machine, Deep Purchase Insights on Amazon”
Video Ad Platform Update: Picture-in-Picture on YouTube, Interactive Instagram Stories, and More
YouTube, Facebook, and other dominant video ad platforms continue to invest in rolling out new products and features — and it’s enough to make a marketer’s head spin. To get up to speed, we’ve compiled the latest updates and innovative strategies from the video platforms that matter to digital marketers: YouTube Rolls Out Mobile Picture-In-PictureRead more “Video Ad Platform Update: Picture-in-Picture on YouTube, Interactive Instagram Stories, and More”
Video Platform Update: Maximize Lift, Mobile Ad Creation Tool
Video platforms are always on the cutting edge of innovation, investing in new targeting strategies and tools to help marketers reach their audiences. Here at Pixability, we’ve got our ear to the ground to keep our customers in the know — and we’ve been the experts in video for 11 years today. Here’s the latestRead more “Video Platform Update: Maximize Lift, Mobile Ad Creation Tool”
3 Strategies For Engaging Audiences Around The Holidays
Consumers are getting ready for the holiday season by turning to YouTube for decoration tips, holiday recipes, and gift-giving inspiration. By digging into these trends across the YouTube holiday space, marketers can uncover insights on their audience’s viewing behavior, and better develop video and marketing strategies to make an impact on consumers this season. HereRead more “3 Strategies For Engaging Audiences Around The Holidays”
Here’s How Viewers Are Turning To Halloween Content
As the leaves change their color, and the nights grow longer, it’s clear that Halloween season is upon us. And consumers are getting ready for the big night by turning to the world’s second largest search engine: YouTube. The video streaming domain has become the place for consumers to research creepy costumes, macabre makeup, andRead more “Here’s How Viewers Are Turning To Halloween Content”
Looking Ahead: Here’s what marketers are looking forward to including in their digital video strategies
As more and more consumers cut the cable cord — or never subscribe to cable in the first place — they’re turning instead to digital destinations like YouTube and Facebook to view video content. Marketers are waking up to this fact — when Pixability surveyed marketers across the industry, we found that digital video isRead more “Looking Ahead: Here’s what marketers are looking forward to including in their digital video strategies”
How Marketers Are Approaching Digital Video: Video for Direct Response
To find success in video, marketers must stay ahead of the rapid pace of innovation in the industry — and recently, major digital destinations like YouTube and Facebook have invested in sophisticated new ad products and tools to help direct response marketers engage their audiences through video. Pixability commissioned a survey to take the pulseRead more “How Marketers Are Approaching Digital Video: Video for Direct Response”
