To maximize the impact of their clients’ video spend, marketers must stay on top of the rapid pace of change in the evolving digital video space. To understand what matters to marketers through this year and beyond, Pixability commissioned a survey to gather insights from across the industry, and analyzed the results. Our goal wasRead more “How Marketers Are Approaching Digital Video: Performance And Measurement Remain Primary Pain Points”
Tag Archives: digital video advertising
Here’s When Audiences Are Turning To The Digital Video Powerhouses
In Pixability’s third annual report on the state of digital video advertising, our analysts found that audiences continue to turn to YouTube, Facebook, Instagram, and Twitter throughout the day. However, our research shows that distinct consumer viewing patterns have emerged as consumers look to each platform during specific moments. Facebook and Instagram see a relativelyRead more “Here’s When Audiences Are Turning To The Digital Video Powerhouses”
Understanding Brand Appropriateness Marketers Need A Deeper Understanding of Context And Impact
This perspective originally appeared on AdExchanger on February 19th, 2018. The digital advertising industry needs to move away from the incendiary headlines toward a more nuanced perspective of brand safety. Marketers should not view the issue as a binary where there are only two clear answers — brand-safe or non-brand-safe — but instead invest inRead more “Understanding Brand Appropriateness Marketers Need A Deeper Understanding of Context And Impact”
Year of Sports: How advertisers can use digital video to join the sports conversation in advance of and through the World Cup
Not an official sponsor of the World Cup? That doesn’t mean you can’t still participate in the massive World Cup conversation. The key to connecting with this passionate community of fans (which is already buzzing about the tournament 3 months out) lies in digital video. Viewers are increasingly turning to video platforms like YouTube, Facebook,Read more “Year of Sports: How advertisers can use digital video to join the sports conversation in advance of and through the World Cup”
Unify your video advertising with the world’s first self-serve solution for YouTube, Facebook, and Instagram
Audience eyeballs and ad dollars are increasingly moving to Google and Facebook — in fact, GroupM estimates that the duopoly attracted 84% of digital advertising dollars in 2017 — but managing video campaigns across these platforms remains a significant challenge for advertisers. Dissimilar ad formats, creative sizes, view definitions, and targeting parameters mean that advertisersRead more “Unify your video advertising with the world’s first self-serve solution for YouTube, Facebook, and Instagram”
No more silos: Why marketers must holistically measure performance across video platforms
Agency marketers have a measurement problem. For too long, the advertising industry has been managing and measuring video campaigns in silos. One agency team may manage Facebook video buys, while another team — that might sit on the opposite end of the building — handles the YouTube campaigns. Strategies might be shared in an initialRead more “No more silos: Why marketers must holistically measure performance across video platforms”
Here is what Facebook’s News Feed changes mean for marketers
Facebook recently announced an important change to the News Feed that will significantly impact digital marketing strategies. Facebook intends to radically restructure the News Feed algorithm to de-emphasize publisher and brand content, and prioritize friends’ posts and activity — particularly posts that spark conversation. What does this mean for marketers? Organic reach on the platformRead more “Here is what Facebook’s News Feed changes mean for marketers”
Break Down the Response to the Brand Safety Stir with Pixability’s White Paper
In our annual analysis of how the top 100 global brands (per Interbrand’s report) performed on YouTube, we took a hard look at how this year’s brand safety issue played out on the platform. These top brands published a total of 3% fewer videos in 2017 than last year, but that didn’t slow audience engagementRead more “Break Down the Response to the Brand Safety Stir with Pixability’s White Paper”
Tracking the Top 100 Global Brands’ YouTube Performance
Each year, Pixability turns its video advertising technology on the top 100 global brands (per Interbrand’s ranking) to understand how these brands are performing on YouTube. This year, our analysts paid close attention to late Q2 and early Q3 to analyze how brand safety concerns impacted these top brands’ YouTube behavior. Here’s what we found:Read more “Tracking the Top 100 Global Brands’ YouTube Performance”
Do you know what food and beverage content audiences crave most across social video platforms?
Food and beverage content appeals to a wide audience — after all, everybody eats and drinks. But which content types does this audience crave more than any other? On YouTube — the video platform with the longest tenure — audiences have quite the sweet tooth. The top-performing food and beverage videos (when measured by totalRead more “Do you know what food and beverage content audiences crave most across social video platforms?”
