Prior to the 2015 holiday season, Pixability took a closer look at how the world’s leading retailers are spending on YouTube’s skippable TrueView ads. We weren’t surprised to find TrueView spend increasing–the top 100 retail brands (as per the National Retail Federation) are on track to spend more than $41 million in Q4, 200% moreRead more “With Holidays Approaching, Retail Ad Spend Gains Momentum”
Tag Archives: digital video advertising
Will the industry see red over YouTube’s latest offering?
Last month saw the introduction of YouTube Red, a $9.99 monthly subscription service that allows users to watch videos offline, play videos in the background, access exclusive content from YouTube’s most prolific creators, and – perhaps most importantly – watch videos without interruptions from advertisements. YouTube Red’s concept of premium content that’s only available to payingRead more “Will the industry see red over YouTube’s latest offering?”
Want TV-Level Ad Reach? The Solution Isn’t Facebook or YouTube. It’s Both
The shift of ad dollars from TV to online video has been largely impeded by one factor: reach. Until now. ‘ The coupling of YouTube’s intent-driven user behavior with Facebook’s “Super Bowl-sized” daily reach presents the largest threat to TV to-date. The online video narrative has been fueled by the pitting of YouTube and FacebookRead more “Want TV-Level Ad Reach? The Solution Isn’t Facebook or YouTube. It’s Both”
Ad Tech Christmas in September
YouTube announced two major features this week, Customer Match and Shopping ads. You might call this ad tech Christmas in September. Let’s unwrap both of the new features, and explain what they mean and how advertisers can take advantage of them. Customer Match marks the first time that TrueView ads can be targeted using first-partyRead more “Ad Tech Christmas in September”
Five Reasons Why YouTube Is Restricting Access to its Ad Inventory
Google announced last week that YouTube ads won’t be available for buying on Google’s own DoubleClick Ad Exchange (AdX) anymore. This means that many demand side platforms (DSPs) will effectively be prevented from buying YouTube ads. Google will now require ad buyers to use its own buying platforms, DoubleClick Bid Manager and Adwords for Video.Read more “Five Reasons Why YouTube Is Restricting Access to its Ad Inventory”
