We’re in the midst of a seismic shift in how consumers are watching video content. Connected TV platforms and streaming services have completely changed consumers’ video consumption, and as a result, many consumers are reevaluating their cable and satellite TV subscriptions. To help advertisers understand exactly how audiences are watching video, we surveyed more thanRead more “Consumer Viewing Preferences Are Changing – Are You Ready?”
Tag Archives: digital video strategy
Landmark New Report Shows Consumers’ Viewing Habits are Shifting to YouTube and Connected TV
We’re witnessing a massive transformation in the way consumers watch video content. The proliferation of digital streaming platforms has completely upended the traditional linear TV model, transforming consumer viewing habits and how consumers watch their favorite content. To understand this shift in how consumers are thinking about and watching digital video content, especially YouTube andRead more “Landmark New Report Shows Consumers’ Viewing Habits are Shifting to YouTube and Connected TV”
Here’s How Audiences Are Tuning In For Sports Content On YouTube
Clocking in at more than 1T views, the sports category is one of the largest on YouTube. That means sports on the platform is attracting nearly a Super Bowl-sized audience every single day, with more than 70M views daily. And with the Winter Olympics and Super Bowl right around the corner, sports content on YouTubeRead more “Here’s How Audiences Are Tuning In For Sports Content On YouTube”
4 Key Takeaways From The Connected TV Advertising Brand Suitability Summit
VideoNuze recently hosted the industry’s first-ever conference that focused on the overlap of Connected TV, brand suitability strategies, and how diversity, equity, and inclusion initiatives have become a critical component of advertiser strategies. The conference was a huge success, with 32 executives from UM, GroupM, Publicis Groupe, and other global media agencies sharing their hands-onRead more “4 Key Takeaways From The Connected TV Advertising Brand Suitability Summit”
How To Drive Maximum Results On YouTube This Holiday Season
The 2021 holiday season is already in high gear, with many retailers launching Black Friday and Cyber Monday promotions in advance of their usual schedule. It’s a challenging time for marketers made even more difficult as the world finds itself still reeling from the enduring impacts of COVID-19. From changes in consumer behavior, to increasedRead more “How To Drive Maximum Results On YouTube This Holiday Season”
Using The New GARM Framework To Evolve Strategies on Brand Suitability, Safety, and Performance
The conversation around brand safety and suitability is evolving. Just three years ago, agency strategies were all about defense — keeping client ads away from harmful content. Today, we’re seeing the conversation move beyond safety and toward a deeper understanding of how suitable an environment is for a specific advertiser. When we talk with agencies,Read more “Using The New GARM Framework To Evolve Strategies on Brand Suitability, Safety, and Performance”
Media Agencies Plan To Break Down Silos And Merge YouTube, Linear TV, And Connected TV Buying Under One Team
Big changes in video consumption over the past year are having a huge impact on how media agencies are setting up their planning and buying teams. Traditionally, the team that buys YouTube is completely separate from the teams that buy linear TV. But it’s looking like that may start to change. When we surveyed hundredsRead more “Media Agencies Plan To Break Down Silos And Merge YouTube, Linear TV, And Connected TV Buying Under One Team”
How YouTube Spending Will Change In 2021, According To Media Agencies
A lot changed in 2020 — including our media consumption habits. To understand how agencies are adapting to this changing video landscape, and unpack industry pains around YouTube and Connected TV advertising, our insights team conducted an online survey among hundreds of U.S.-based media agencies. Here’s what we found: TV Dollars Will Go To YouTubeRead more “How YouTube Spending Will Change In 2021, According To Media Agencies”
Kellogg’s Global CMO Talks YouTube and Purpose-Driven Marketing
We’re back with another episode of our Ad Legends video series, and this time we’re thrilled to be joined by the SVP and Global CMO of Kellogg’s, and good friend of Pixability, Charisse Hughes. In this episode, we discuss reaching consumers through YouTube, and marketing with a purpose. Knowing how important traditional TV advertising hasRead more “Kellogg’s Global CMO Talks YouTube and Purpose-Driven Marketing”
The Great Internet Edit & The Great Home Expansion: Digital Video Ecosystem Predictions for 2021
As we head out of 2020, into what has already become a challenging 2021, I wanted to provide a few macro market trends that I predict will have an effect on the digital video ecosystem and how we all try to reach audiences. I originally wrote this post over the holiday break, and I wouldRead more “The Great Internet Edit & The Great Home Expansion: Digital Video Ecosystem Predictions for 2021”
