We’re kicking off a new video series here at Pixability, where each month we’re talking to some of the best and brightest in the advertising industry. To start things off, I sat down with iProspect CEO Jeremy Cornfeldt for a quick chat on everything performance and brand suitability on YouTube and Connected TV. Jeremy sharedRead more “All Media Should Be Performance Media – The Pixability Ad Legends Series, featuring Jeremy Cornfeldt”
Tag Archives: digital video strategy
Confused by Connected TV? Here’s Where Marketers Need To Start
We’re in the middle of a massive shift in video viewing as more and more audiences flock to Connected TV platforms to replace or supplement their linear TV watching. It’s leaving a lot of marketers scrambling to catch up. But this moment is a huge opportunity, as Connected TV platforms are vastly expanding access, scale,Read more “Confused by Connected TV? Here’s Where Marketers Need To Start”
What QSR Videos Do Audiences Crave On YouTube?
Fast food fanatics are flocking to YouTube and other digital video platforms to watch and share videos around their favorite quick-service restaurant brands. But what kind of QSR videos are these audiences looking to engage with? In Pixability’s latest study on the QSR space, we sought to understand how audiences are engaging with QSR contentRead more “What QSR Videos Do Audiences Crave On YouTube?”
Understanding CTV: YouTube TV vs. YouTube for TV Screens
There’s no way around it — it’s open season on cable boxes. More and more consumers are cutting the cord, leading to record drops in linear TV viewership. However, advertisers shouldn’t despair, as these consumers are still looking to watch video content, just on their terms: on mobile, and increasingly on living room screens. However,Read more “Understanding CTV: YouTube TV vs. YouTube for TV Screens”
Every Solution A Marketer Needs Under One Roof: Pixability’s Partner Connect Program
The vast scale and complexity of the digital video ecosystem can pose a real challenge to marketers. From isolating the right audience, to measuring the deep impact of their video ad spend, marketers are often tasked with connecting many disparate solutions to meet their business objectives. Different campaigns or clients often require distinct solutions, makingRead more “Every Solution A Marketer Needs Under One Roof: Pixability’s Partner Connect Program”
How Marketers Can Take Back Control of their Video Destiny
This column originally appeared at MarTech Advisor on November 2, 2018. We’ve come a long way from when I first started in digital media. During my time at Yahoo!, advertisers were still resistant to shifting to digital in fear of losing traditional TV budgets. Now, advances in programmatic buying, artificial intelligence, and measurement have drivenRead more “How Marketers Can Take Back Control of their Video Destiny”
3 Strategies For Engaging Audiences Around The Holidays
Consumers are getting ready for the holiday season by turning to YouTube for decoration tips, holiday recipes, and gift-giving inspiration. By digging into these trends across the YouTube holiday space, marketers can uncover insights on their audience’s viewing behavior, and better develop video and marketing strategies to make an impact on consumers this season. HereRead more “3 Strategies For Engaging Audiences Around The Holidays”
Here’s When Audiences Are Turning To The Digital Video Powerhouses
In Pixability’s third annual report on the state of digital video advertising, our analysts found that audiences continue to turn to YouTube, Facebook, Instagram, and Twitter throughout the day. However, our research shows that distinct consumer viewing patterns have emerged as consumers look to each platform during specific moments. Facebook and Instagram see a relativelyRead more “Here’s When Audiences Are Turning To The Digital Video Powerhouses”
Break Down the Response to the Brand Safety Stir with Pixability’s White Paper
In our annual analysis of how the top 100 global brands (per Interbrand’s report) performed on YouTube, we took a hard look at how this year’s brand safety issue played out on the platform. These top brands published a total of 3% fewer videos in 2017 than last year, but that didn’t slow audience engagementRead more “Break Down the Response to the Brand Safety Stir with Pixability’s White Paper”
Tracking the Top 100 Global Brands’ YouTube Performance
Each year, Pixability turns its video advertising technology on the top 100 global brands (per Interbrand’s ranking) to understand how these brands are performing on YouTube. This year, our analysts paid close attention to late Q2 and early Q3 to analyze how brand safety concerns impacted these top brands’ YouTube behavior. Here’s what we found:Read more “Tracking the Top 100 Global Brands’ YouTube Performance”
