Given that viewers — particularly hard-to-reach millennials — are tuning in to social video platforms at far higher rates than linear TV (85% of US 13-24 year olds watch video on YouTube), Chicago-based integrated agency Blue Chip Marketing knew that social video was critical to its clients’ advertising strategies. But it needed a partner toRead more “Driving Media Performance and Agency Growth: Pixability’s Partnership with Blue Chip Marketing”
Tag Archives: Facebook
Taking a Page from Facebook: YouTube Adds Social Capabilities
This week, YouTube rolled out a beta test of YouTube Community — this new product, nested within a tab on creators’ channels, introduces more social capabilities to the video platform, allowing creators to share text, images, GIFs, and live video with their audiences. YouTube’s rich creator and fan communities are its chief asset, and thisRead more “Taking a Page from Facebook: YouTube Adds Social Capabilities”
Changing Channels: viewers are increasingly watching social video via connected TVs
From streaming sticks to game consoles, smart TVs to set-top boxes, the rise of internet-connected TVs have opened up another channel for audiences to view premium digital video. As these devices spread throughout consumer households, audiences are increasingly choosing to view social video via connected TVs. As viewers continue to shift their viewing habits awayRead more “Changing Channels: viewers are increasingly watching social video via connected TVs”
Your Complete Guide to Social Video Advertising
Advertising on social video platforms like YouTube, Facebook, Instagram and Twitter empowers marketers to reach and engage their target audience — especially the hard-to-reach millennial demographic. But managing a high-performing campaign requires a deep knowledge of the online video ad landscape, as the various types of ad formats and view definitions can create cross-platform confusion.Read more “Your Complete Guide to Social Video Advertising”
The Rio Olympics: End of an Era
The Olympic flame has been extinguished in Rio, marking the end of the 2016 Summer Games, and also the end of an era. NBC’s TV ratings were down by roughly 18% — with a 14.4 household rating and 25.4 million viewers — compared to the 2012 Summer Olympics in London, and saw the lowest viewershipRead more “The Rio Olympics: End of an Era”
The Case for Twitter Video Advertising
The favorite platform of journalists, politicians, and celebrities, Twitter has emerged as the hub for real-time discussion. When live events occur, it’s where the digital world turns to take the pulse of — and contribute to — the online conversation. While YouTube and Facebook attract the lion’s share of digital video viewership and ad spend,Read more “The Case for Twitter Video Advertising”
Get Educated: Social Video Delivers Reach for Higher Ed
For higher education advertisers, there’s no better way to reach an engaged high school- and college-aged audience than on YouTube, Facebook, Instagram, and Twitter. According to eMarketer, 85% of 13-24 year-olds choose to watch video on YouTube, far ahead of cable or satellite TV, while 53% watch video on Facebook, and 37% watch on Instagram.Read more “Get Educated: Social Video Delivers Reach for Higher Ed”
The 2016 Summer Olympics: On Your Marks, Set, Livestream
Live video is set to take the gold at the 2016 Summer Olympics in Rio. While the Olympics have been livestreamed for years, the rise of mobile video consumption and the dramatic growth of video streaming are making this the first Olympics where livestreamed content could really go mainstream. With the broad availability of livestreamingRead more “The 2016 Summer Olympics: On Your Marks, Set, Livestream”
New Facebook Mobile Video Features Turn Up Heat On YouTube
This post previously appeared on July 26, 2016, on MediaPost. Facebook is experimenting with a number of video features in the test version of its Android app that enhance the mobile viewing experience. New features — like a dedicated video tab and subscription-based video channels — are aiming to make video a more integral componentRead more “New Facebook Mobile Video Features Turn Up Heat On YouTube”
Get Behind the Wheel: The Roadmap to the New Auto Buyer’s Journey
Consumers are increasingly seeking out automotive video content on YouTube, Facebook, and Instagram as the explosion of mobile usage places video within reach at all times. Today’s average path to purchase for an auto buyer can have up to 900 digital touchpoints1, largely due to the increasing sophistication of online research materials, and the averageRead more “Get Behind the Wheel: The Roadmap to the New Auto Buyer’s Journey”
