Audience targeting is essential for every advertiser — if the message isn’t reaching the right set of consumers, the campaign cannot make the desired impact. But sophisticated audience targeting is complex, time consuming, and difficult to scale. The vast array of targets available on and across platforms makes linking them together difficult for the humanRead more “A New Standard for Audience Targeting”
Tag Archives: Facebook
Facebook’s ad tech changes will benefit advertisers and users alike
Recently, Facebook announced an overhaul of its ad tech stack. The social giant plans to shutter FBX, its desktop ad exchange, as well as LiveRail, its video ad network (purchased two years ago for a rumored $500M), in favor of its proprietary Facebook Audience Network (FAN). In addition to putting its open ad exchanges outRead more “Facebook’s ad tech changes will benefit advertisers and users alike”
Online Video Reels in Viewers, and Ad Dollars
US teens and young adults are overwhelmingly choosing to consume video on premium platforms online — and where young people go, marketing budgets follow. As eMarketer reports, online video ad spending is growing rapidly as viewing habits shift from linear TV to online video. More and more brand marketers are waking up to the factRead more “Online Video Reels in Viewers, and Ad Dollars”
The Next Platform Battleground: 360-degree VR Video
YouTube and Facebook, by far the dominant platforms for online video, are both clearly determined to expand this dominance into the next wave of online video: 360-degree virtual reality content. 360-degree video is on the cusp of going mainstream with interesting content and affordable viewing devices becoming widely available. Advertisers, take note: this new waveRead more “The Next Platform Battleground: 360-degree VR Video”
Lowering the Walls Between the Gardens
At Pixability, we’re often asked by clients about the challenges and considerations of video campaigns across walled gardens. One common question is how audience demographics and behavior differ across YouTube, Facebook, Instagram, and Twitter. Our extensive analysis has revealed key insights which should be taken into consideration by advertisers and agencies during the campaign planningRead more “Lowering the Walls Between the Gardens”
Video Advertising on Walled Gardens: Platforms and Offerings
Audiences are turning to walled gardens more than ever, but advertising on these platforms can be more complex than the open web. Across walled gardens like YouTube, Facebook, and Instagram, both audience demographics and ad offerings can vary. Each platform’s specific requirements can make cross-platform campaign planning and analysis difficult, a challenge we sought toRead more “Video Advertising on Walled Gardens: Platforms and Offerings”
Pixability v4 Just Changed the Video Advertising Business and Why Walled Gardens Matter
I’m not sure whether I love or hate the term “walled garden,” but I guess it fits the bill when the market is trying to bucketize YouTube, Facebook, Instagram, and Twitter into something different from open web and television. What I do love, though, is what one finds in walled gardens: audiences. Dear brand champion,Read more “Pixability v4 Just Changed the Video Advertising Business and Why Walled Gardens Matter”
Super Bowl 50 Across Platforms: Top Takeaways
We powered up our technology to analyze the performance of Super Bowl 50 ads on YouTube, Facebook and Instagram. Our data scientists identified several key insights around what resonated most with viewers, and how a sophisticated online video strategy can help advertisers maximize their big game TV investment. Check out the top cross-platform findings, and an infographicRead more “Super Bowl 50 Across Platforms: Top Takeaways”
This Week in Online Video: Facebook and Snapchat shape industry future, YouTube Increases Engagement
The Mobile Video Report: Here’s how Facebook and Snapchat are shaping the future of mobile online video Short-form mobile video content is capturing billions of views every day. As consumers diversify their video intake through a variety of platforms, this new report from Business Insider demonstrates that a cross-platform video advertising strategy has never beenRead more “This Week in Online Video: Facebook and Snapchat shape industry future, YouTube Increases Engagement”
Three steps to mastering video advertising
User appetite for online video consumption is growing year-on-year — rising 43.9% in 2015 — and brands are increasingly seeing the opportunity and effectiveness of this rising tide, and investing their marketing budgets in video. In France, video ad spend has reached 126 million, and global digital video consumption is expected to jump by 20%Read more “Three steps to mastering video advertising”
