Throughout the year, our ongoing analysis of the video ecosystem uncovered a number of key data-backed trends on YouTube. As the platform’s content and creator landscape continues to grow and evolve, so has audience and advertiser behavior. Increasingly we’re seeing advertisers develop content specifically for YouTube, recognize the strength of in-stream video for driving resultsRead more “A look back: How YouTube video advertising evolved through 2017”
Tag Archives: Fashion
Athleisure and active beauty are converging — Marketers, will you take advantage of their parallel rise?
The gym is no longer where people go to simply work out — now, fitness centers are where consumers socialize, and are a central component of their lifestyle. This has spurred a growing convergence of the wellness, beauty, and fashion sectors. The athleisure industry raked in $44B in 2016, and is projected to grow toRead more “Athleisure and active beauty are converging — Marketers, will you take advantage of their parallel rise?”
Fashion-related content on YouTube has accumulated a total of more than 15 billion views. Though we’ve seen fashion brands make strides on YouTube this year, generating a 200 percent increase in video views since 2013, most fashion brands have failed to fully optimize their YouTube presence. Pixability analyzed the YouTube competency of the top luxuryRead more