Yesterday, Advertising Age featured a story about Dollar Shave Club’s One Wipe Charlies. One Wipe Charlies are flushable wet toilet paper, commonly referred to in most households as “butt wipes.” You may remember Dollar Shave Club from their viral video a few years back featuring their CEO, Mike Dubin and announcing their new product asRead more “Viral Video Redux At FutureM”
Tag Archives: FutureM
Marketing Trumps Special Effects On YouTube
Pixability VP of Marketing Rob Ciampa recently spoke to the FutureM 2012 audience about the harsh truths marketers are dealing with when it comes to video and social media marketing. Many aren’t seeing the return on investment for expensive, high production value videos. What’s worse, AdWords is often misused and becomes less effective for marketersRead more “Marketing Trumps Special Effects On YouTube”