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Introducing GenAI Contextual Segments for YouTube advertising

A look back: How YouTube video advertising evolved through 2017

Throughout the year, our ongoing analysis of the video ecosystem uncovered a number of key data-backed trends on YouTube. As the platform’s content and creator landscape continues to grow and evolve, so has audience and advertiser behavior. Increasingly we’re seeing advertisers develop content specifically for YouTube, recognize the strength of in-stream video for driving resultsRead more “A look back: How YouTube video advertising evolved through 2017”

Here’s what gamers are viewing across social video platforms

Gaming is a vast, diverse space across social video, attracting more than 1.5T views on YouTube alone. With so many creators, brands, and viewers influencing the conversation, the gaming space has developed its own unique set of content types. By understanding these content types — and which ones attract the most views and engagements —Read more “Here’s what gamers are viewing across social video platforms”

Bring your advertising to the next level with Pixability’s gaming study

Did you know that mobile gaming occupies only 4.3% of the total gaming space on YouTube, but this small segment still accounts for more than 60B views? The gaming community has developed a rich and engaged community across YouTube, Facebook, Instagram, Twitter, and Twitch. Our analysts took a deep dive into the gaming category toRead more “Bring your advertising to the next level with Pixability’s gaming study”

High Score: YouTube Gaming Space Draws Massive Views

In anticipation of E3, we used our technology to analyze the gaming space on YouTube to discover what gets gamers excited. This passionate community is among the most engaged online, and consumes a wide variety of video content on YouTube, from trailers and game reviews, to Let’s Play and machinima videos. Pixability’s analysis coincides withRead more “High Score: YouTube Gaming Space Draws Massive Views”

YouTube Brand Videos of the Week: All About Gaming

YouTube hosts an epic game trailer battle, Call of Duty promotes its newest game with the help of the YouTube community, and Batman and the NBA inspire gamers with emotionally compelling game trailers. It’s all in the latest YouTube Brand Videos of the Week blog post by Pixability. 1. YouTube’s E3 Coverage and Trailer Battle Why itRead more “YouTube Brand Videos of the Week: All About Gaming”