I’m happy to be back with another episode of our Ad Legends series. This time, I sat down for a chat over Zoom with Brian Albert, the Managing Director of U.S. Agency Video at Google, and someone who I always love to talk with about consumer viewing patterns. After meeting his Yorkie-Poo McGoo, we talkedRead more “The Big Shift To Connected TV”
Tag Archives: Google+
Google awards Pixability the Global Award for Video Innovation
We recently faced off against leading digital marketing companies in the first-ever Google Premier Partner Awards. The awards program recognizes and celebrates partners within the ecosystem that stand out in digital marketing and technical innovation — and we’re proud to say we emerged victorious as the global winner for video innovation! Pixability was the onlyRead more “Google awards Pixability the Global Award for Video Innovation”
Advertisers, Get Ready To Go Over The Top
This column originally appeared on AdExchanger. This will be the year the cable TV bundle dies a sudden death. I know, the “TV is dying” cry has echoed time and again. But as audiences continue to consume content across online video, over-the-top (OTT) and TV, there will be increasing pressure for them to converge intoRead more “Advertisers, Get Ready To Go Over The Top”
And The Oscar (on YouTube) Goes To…
For the second year running, we’ve teamed up with YouTube to analyze how people engage with movie-related content on the platform, in advance of Hollywood rolling out the red carpet for the 2017 Oscars. Our analysis coincides with release of YouTube’s special-edition Movie Trailers Leaderboard, which ranks the top performing Best Picture nominee trailers onRead more “And The Oscar (on YouTube) Goes To…”
Video Advertising 101: Cookie Targeting
Across the advertising technology industry, the term ‘cookie’ continues to be used in increasingly inaccurate and confusing ways. Some vendors contrast ‘cookie-based’ with ‘people-based’ approaches to targeting, which is misleading to some extent because both technologies only work in combination. Simply put, a cookie is the basic technical method a web browser uses to identifyRead more “Video Advertising 101: Cookie Targeting”
Get Behind the Wheel: The Roadmap to the New Auto Buyer’s Journey
Consumers are increasingly seeking out automotive video content on YouTube, Facebook, and Instagram as the explosion of mobile usage places video within reach at all times. Today’s average path to purchase for an auto buyer can have up to 900 digital touchpoints1, largely due to the increasing sophistication of online research materials, and the averageRead more “Get Behind the Wheel: The Roadmap to the New Auto Buyer’s Journey”
This Week in Online Video: Facebook and Snapchat shape industry future, YouTube Increases Engagement
The Mobile Video Report: Here’s how Facebook and Snapchat are shaping the future of mobile online video Short-form mobile video content is capturing billions of views every day. As consumers diversify their video intake through a variety of platforms, this new report from Business Insider demonstrates that a cross-platform video advertising strategy has never beenRead more “This Week in Online Video: Facebook and Snapchat shape industry future, YouTube Increases Engagement”
Top 100 Global Brands on YouTube – 2015 Update
In Pixability’s latest analysis of the YouTube behavior of the Top 100 Brands (as defined by Interbrand’s 2014 Best Global Brands Report), we found that viewership is growing and engagement is up. It’s a sign that brands’ YouTube strategies have matured. YouTube deepens a customer’s knowledge of a brand and strengthens the brand relationship inRead more “Top 100 Global Brands on YouTube – 2015 Update”
Top Tech Takeaways: Cannes Lions 2015
Each June, the advertising and media industry gathers up its white linen suits and straw fedoras and heads off to the Cannes Lions International Festival of Creativity for a week of thought leadership, networking, and the occasional glass or two of rosé. Pixability’s executive team had a strong presence at the festival throughout the week.Read more “Top Tech Takeaways: Cannes Lions 2015”
International Women’s Day @Google Boston
International Women’s Day is celebrated annually around the world on March 8th. To commemorate IWD 2015, Google’s Boston Office hosted a panel featuring accomplished Boston women to highlight the successes of women worldwide. The panel, moderated by Google’s Financial Services Head of Industry Heather Liddell, included: Bettina Hein, Founder and CEO of Pixability Sarah Fay,Read more “International Women’s Day @Google Boston”