Not everyone who watches the big game on Super Bowl Sunday does so for the football. This year, Super Bowl ads published on YouTube accumulated a total of 133 million views. Ad teasers published by brands in the lead up to the game totaled another 51 million views on YouTube. With dozens of brands competingRead more “Super Bowl 2015 YouTube Brand Winners and Losers”
Tag Archives: Google+
Google+ and YouTube
For over a year now, Google+ has slowly been creeping into the workflow of YouTube users. Now that YouTube has announced a new comments platform that will utilize users’ Google+ accounts, it seems that it is here to stay. Although the integration process has caused a lot of aches and pains for users—our clients amongRead more “Google+ and YouTube”
Google’s Brilliant Move: How Chromecast Will Change TV (and YouTube)
Last week, Google made a surprise announcement introducing Chromecast, its latest attempt to conquer your living room. Chromecast is a tiny dongle (retailing for just $35) that lets you wirelessly stream video to any TV with an HDMI input. Having learned from its multiple failed attempts at establishing a foothold in digital TV, Google radicallyRead more “Google’s Brilliant Move: How Chromecast Will Change TV (and YouTube)”
Google Is Missing Out On Its Biggest Social Media Opportunity
Google is waging a war against Facebook and it’s losing. Ironically, it’s not even using its most important secret weapon in this crucial fight so far. Google+, Google’s third attempt at building a social network, is now almost 9 months old. It’s safe to say that it’s not a runaway success, despite all the moneyRead more “Google Is Missing Out On Its Biggest Social Media Opportunity”