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Introducing GenAI Contextual Segments for YouTube advertising

Here’s How Viewers Are Turning To Halloween Content

As the leaves change their color, and the nights grow longer, it’s clear that Halloween season is upon us. And consumers are getting ready for the big night by turning to the world’s second largest search engine: YouTube. The video streaming domain has become the place for consumers to research creepy costumes, macabre makeup, andRead more “Here’s How Viewers Are Turning To Halloween Content”

Spooky Pranks, Candy & Mistletoe – YouTube Branded Videos of the Week

Competition is fierce around the holidays, as marketers across industries aim to take advantage of consumer excitement with new seasonal content. This Halloween is no exception, with brands from Crest to Ford vying for the spotlight. Or take Gap, who chose to bypass costumes and candy and jump right to turkey and mistletoe instead. HereRead more “Spooky Pranks, Candy & Mistletoe – YouTube Branded Videos of the Week”