VideoNuze recently hosted the industry’s first-ever conference that focused on the overlap of Connected TV, brand suitability strategies, and how diversity, equity, and inclusion initiatives have become a critical component of advertiser strategies. The conference was a huge success, with 32 executives from UM, GroupM, Publicis Groupe, and other global media agencies sharing their hands-onRead more “4 Key Takeaways From The Connected TV Advertising Brand Suitability Summit”
Tag Archives: hulu
Pixability Makes The Inc. 5000 List For The 7th Consecutive Year
Inc. Magazine announced the 2021 list of America’s fastest-growing private companies today, and we’re proud to again be included on the list. It marks our 7th year in a row that we’ve been included on the Inc. 5000 list, an incredible achievement considering that only a select few companies make the list twice. 2020 wasRead more “Pixability Makes The Inc. 5000 List For The 7th Consecutive Year”
How YouTube Spending Will Change In 2021, According To Media Agencies
A lot changed in 2020 — including our media consumption habits. To understand how agencies are adapting to this changing video landscape, and unpack industry pains around YouTube and Connected TV advertising, our insights team conducted an online survey among hundreds of U.S.-based media agencies. Here’s what we found: TV Dollars Will Go To YouTubeRead more “How YouTube Spending Will Change In 2021, According To Media Agencies”
How to Approach Connected TV Advertising During This Difficult Time
With the huge increase in traffic on Connected TV platforms and YouTube (including YouTube on TV) during this time when people are staying at home, we’re getting a lot of questions about CTV from brands and agencies. Here are some questions we’re getting — along with answers — to help you as you think aboutRead more “How to Approach Connected TV Advertising During This Difficult Time”
YouTube is Not TV: Dispatch from Brandcast 2017
This year at Brandcast, YouTube wanted to make one thing clear: it’s not TV. Instead, YouTube highlighted how the platform represents something more than TV: it’s a passionate community that participates in creating and sharing video content that’s enjoyed by billions of people around the world. Brandcast is YouTube’s presentation at the NewFronts, digital media’sRead more “YouTube is Not TV: Dispatch from Brandcast 2017”
Your Complete Guide to the OTT Video Ecosystem
We know YouTube, Facebook, Instagram, and Twitter dominate the social video ecosystem, attracting the lion’s share of views and ad dollars. In 2015, Google’s ad revenue grew by 22%, Facebook’s ad revenue increased by 67%, and together, they accounted for the vast majority of growth in the digital ad industry1. However, there are several growingRead more “Your Complete Guide to the OTT Video Ecosystem”
