Facebook recently announced an important change to the News Feed that will significantly impact digital marketing strategies. Facebook intends to radically restructure the News Feed algorithm to de-emphasize publisher and brand content, and prioritize friends’ posts and activity — particularly posts that spark conversation. What does this mean for marketers? Organic reach on the platformRead more “Here is what Facebook’s News Feed changes mean for marketers”
Tag Archives: industry news
The Latest Social Video News: In-app sharing and messaging on YouTube, advanced Snapchat ads manager, and more
Social video platforms are constantly innovating to attract more ad dollars and audience eyeballs. Here at Pixability, we keep our ear to the ground to keep our customers in the know. Check out the latest updates you need to get up to speed on: YouTube: In-app sharing and messaging YouTube rolled out an experimental featureRead more “The Latest Social Video News: In-app sharing and messaging on YouTube, advanced Snapchat ads manager, and more”
Facebook’s ad tech changes will benefit advertisers and users alike
Recently, Facebook announced an overhaul of its ad tech stack. The social giant plans to shutter FBX, its desktop ad exchange, as well as LiveRail, its video ad network (purchased two years ago for a rumored $500M), in favor of its proprietary Facebook Audience Network (FAN). In addition to putting its open ad exchanges outRead more “Facebook’s ad tech changes will benefit advertisers and users alike”
