Audiences are craving food and beverage content across social video platforms — the space has generated more than 465B views on YouTube alone, and grew 60% year-over-year in 2016… and it’s still growing. Audiences are tuning in to find recipes and tutorials, compare products, and connect with fellow food lovers — and they’re traveling fromRead more “Unwrapping the food and beverage space across social video platforms”
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Get Behind the Wheel: The Roadmap to the New Auto Buyer’s Journey
Consumers are increasingly seeking out automotive video content on YouTube, Facebook, and Instagram as the explosion of mobile usage places video within reach at all times. Today’s average path to purchase for an auto buyer can have up to 900 digital touchpoints1, largely due to the increasing sophistication of online research materials, and the averageRead more “Get Behind the Wheel: The Roadmap to the New Auto Buyer’s Journey”
