Holiday content is more popular than ever on YouTube, as consumers turn to the platform to research gifts, shape their holiday purchase decisions, or stream seasonal music. The overall category clocks in at more than 143B total views. Brands have a considerable opportunity to use video to engage their core audience leading up to andRead more “This Winter, Holiday Content Heats Up On YouTube”
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The Top 100 Brands are Maturing on YouTube [Infographic]
Following last year’s popular Top 100 Brand analysis, we powered our software to identify how this year’s Top 100 Brands (according to Interbrand) are performing on YouTube, in comparison to last year’s crop. In our analysis of viewership, engagement, publishing strategy, and presence (Pixability’s metric of average number of channels and subscribers per brand), weRead more “The Top 100 Brands are Maturing on YouTube [Infographic]”