This column originally appeared at MarTech Advisor on November 2, 2018. We’ve come a long way from when I first started in digital media. During my time at Yahoo!, advertisers were still resistant to shifting to digital in fear of losing traditional TV budgets. Now, advances in programmatic buying, artificial intelligence, and measurement have drivenRead more “How Marketers Can Take Back Control of their Video Destiny”
Tag Archives: innovation
F8 Report: Virtual reality goes social, augmented reality hardware, and texting with your brain
At Facebook’s F8 developer conference, the social network showcased a number of groundbreaking technologies, including updates to its video products, and teased some long-term projects that are on the horizon. Here’s a rundown of the key projects that stood out to us: Virtual reality is becoming more realistic — and more social The company unveiledRead more “F8 Report: Virtual reality goes social, augmented reality hardware, and texting with your brain”
What You Missed at CES 2017: A Digital Floor Tour
CES is the world’s largest gadget trade show, this year attracting about 175,000 attendees. In the last few years, CES has developed into one of the top marketing and advertising events, with roughly 5,000 representatives from brands, agencies, ad tech vendors, and platforms descending on the Vegas strip to catch up on the latest techRead more “What You Missed at CES 2017: A Digital Floor Tour”
