Today, far too many brands and agencies have a cookie-cutter approach to mobile marketing. These marketers want to fit briefs, media plans, and creatives designed for legacy media like TV and print into modern social and digital strategies. However, the age of mobile has ushered in new consumption habits, and marketers must tell their brand’sRead more “Vertical is the New Normal: The Mobile Era & The Evolution of Mobile Creative”
Tag Archives: instagram stories
The Latest Social Video News: YouTube Redesign, VR/AR, and Instagram Stories Outpaces Snapchat
Social video platforms are evolving every day, introducing new features, ad products, and innovations — and we monitor these platforms closely to make sure our customers are up to speed. Here’s the latest social video news that marketers need to know: YouTube: Redesigned user experience YouTube recently released a sneak peek of its new userRead more “The Latest Social Video News: YouTube Redesign, VR/AR, and Instagram Stories Outpaces Snapchat”
As social video races to feature parity, what’s an advertiser to do?
This column originally appeared on Mediatel. 2016 was no doubt the year of social video; but as more and more viewers turned to YouTube, Facebook, Instagram and Twitter to consume video, these platforms increasingly began to resemble one another. Historically, social platforms have taken bold steps to attract audiences and ad revenue. YouTube built aRead more “As social video races to feature parity, what’s an advertiser to do?”
Social video platforms start the year off with a bang: Here’s the latest
Social video platforms kicked off the new year with a host of updates and features. We know marketers will be better equipped to reach target audiences and surpass business objectives with a deeper understanding of these platforms’ offerings and insight into the future of social video — so let’s take a look at what’s new!Read more “Social video platforms start the year off with a bang: Here’s the latest”
