Social video platforms are always innovating, adding (or borrowing) features to outmaneuver their rival platforms. After all, the hustle for audience eyeballs — and ad dollars — is only getting more intense. Here are the key updates from the video platforms that you need to know about: YouTube Watch out, cable: YouTube is coming forRead more “The Latest Social Video News: YouTube TV App, Snapchat Audience Targeting Tools, and More”
Tag Archives: instagram
Do you know what food and beverage content audiences crave most across social video platforms?
Food and beverage content appeals to a wide audience — after all, everybody eats and drinks. But which content types does this audience crave more than any other? On YouTube — the video platform with the longest tenure — audiences have quite the sweet tooth. The top-performing food and beverage videos (when measured by totalRead more “Do you know what food and beverage content audiences crave most across social video platforms?”
Unwrapping the food and beverage space across social video platforms
Audiences are craving food and beverage content across social video platforms — the space has generated more than 465B views on YouTube alone, and grew 60% year-over-year in 2016… and it’s still growing. Audiences are tuning in to find recipes and tutorials, compare products, and connect with fellow food lovers — and they’re traveling fromRead more “Unwrapping the food and beverage space across social video platforms”
Breaking down beauty and personal care across social video platforms
More and more, beauty and personal care consumers are turning to social video platforms like YouTube, Facebook, Instagram, Twitter and Snapchat to understand which products and brands are right for them. But the beauty and personal care space is a massive category across social video platforms — clocking in at 222B views on YouTube aloneRead more “Breaking down beauty and personal care across social video platforms”
Bring your advertising to the next level with Pixability’s gaming study
Did you know that mobile gaming occupies only 4.3% of the total gaming space on YouTube, but this small segment still accounts for more than 60B views? The gaming community has developed a rich and engaged community across YouTube, Facebook, Instagram, Twitter, and Twitch. Our analysts took a deep dive into the gaming category toRead more “Bring your advertising to the next level with Pixability’s gaming study”
Vertical is the New Normal: The Mobile Era & The Evolution of Mobile Creative
Today, far too many brands and agencies have a cookie-cutter approach to mobile marketing. These marketers want to fit briefs, media plans, and creatives designed for legacy media like TV and print into modern social and digital strategies. However, the age of mobile has ushered in new consumption habits, and marketers must tell their brand’sRead more “Vertical is the New Normal: The Mobile Era & The Evolution of Mobile Creative”
The Latest Social Video News: In-app sharing and messaging on YouTube, advanced Snapchat ads manager, and more
Social video platforms are constantly innovating to attract more ad dollars and audience eyeballs. Here at Pixability, we keep our ear to the ground to keep our customers in the know. Check out the latest updates you need to get up to speed on: YouTube: In-app sharing and messaging YouTube rolled out an experimental featureRead more “The Latest Social Video News: In-app sharing and messaging on YouTube, advanced Snapchat ads manager, and more”
The Latest Social Video News: YouTube Measurement Program, Facebook Household Targeting, and More
Social video platforms continue to refine their ad products and user experience — and at Pixability, we keep a close eye on the platform updates that our customers need to know about. Here’s the latest that you need to get up to speed on: YouTube: New YouTube Measurement Program YouTube launched a new Measurement ProgramRead more “The Latest Social Video News: YouTube Measurement Program, Facebook Household Targeting, and More”
Maximizing Performance Across Social Video Platforms
This column originally appeared in PM360. Over the past year, social video platforms such as YouTube, Facebook, Instagram, Twitter, and Snapchat have rapidly innovated—adding new ad products and user features at dizzying speeds. While many of these updates resemble the competition in functionality, key differences remain in viewer behavior, marketing strategy, and advertising outcomes. ButRead more “Maximizing Performance Across Social Video Platforms”
The Latest Social Video News: YouTube Redesign, VR/AR, and Instagram Stories Outpaces Snapchat
Social video platforms are evolving every day, introducing new features, ad products, and innovations — and we monitor these platforms closely to make sure our customers are up to speed. Here’s the latest social video news that marketers need to know: YouTube: Redesigned user experience YouTube recently released a sneak peek of its new userRead more “The Latest Social Video News: YouTube Redesign, VR/AR, and Instagram Stories Outpaces Snapchat”
