Last month, executives from across the advertising industry shared their insights during the virtual Connected TV Advertising Summit, presented by VideoNuze. In our session, Chief Product Officer Jackie Swansburg Paulino joined Trevor Buchmayr (Head of U.S. Programmatic, PHD), Jen Soch (Executive Director, Channel Solutions, GroupM), and Anthony Susi (Director, Marketplace Development, Xandr) for a fascinatingRead more “Webinar Recap: The State of Play on CTV”
Tag Archives: Linear TV
Consumer Viewing Preferences Are Changing – Are You Ready?
We’re in the midst of a seismic shift in how consumers are watching video content. Connected TV platforms and streaming services have completely changed consumers’ video consumption, and as a result, many consumers are reevaluating their cable and satellite TV subscriptions. To help advertisers understand exactly how audiences are watching video, we surveyed more thanRead more “Consumer Viewing Preferences Are Changing – Are You Ready?”
Media Agencies Plan To Break Down Silos And Merge YouTube, Linear TV, And Connected TV Buying Under One Team
Big changes in video consumption over the past year are having a huge impact on how media agencies are setting up their planning and buying teams. Traditionally, the team that buys YouTube is completely separate from the teams that buy linear TV. But it’s looking like that may start to change. When we surveyed hundredsRead more “Media Agencies Plan To Break Down Silos And Merge YouTube, Linear TV, And Connected TV Buying Under One Team”
2020 Was The Year Linear TV Should’ve Seen Its Last Big Surge — It Didn’t
We all know that for the past few years, viewership of traditional TV has been on the decline, while viewership of streaming video on Connected TV has been on the rise. However, when the pandemic hit in early 2020, most experts including eMarketer thought that we’d see 18+ viewers of traditional TV grow while everyoneRead more “2020 Was The Year Linear TV Should’ve Seen Its Last Big Surge — It Didn’t”
