This column originally appeared on Mediatel. 2016 was no doubt the year of social video; but as more and more viewers turned to YouTube, Facebook, Instagram and Twitter to consume video, these platforms increasingly began to resemble one another. Historically, social platforms have taken bold steps to attract audiences and ad revenue. YouTube built aRead more “As social video races to feature parity, what’s an advertiser to do?”
Tag Archives: livestreaming
The Future of Twitter is Video
Recently, Twitter announced it will shutter Vine, the looping video platform it acquired in 2012. In some ways, Vine paved the way for today’s mobile-first social video ecosystem. But short-form video loops proved difficult to monetize. As mobile data caps loosened, and other platforms rolled out innovative new mobile video features, especially Snapchat’s custom lenses,Read more “The Future of Twitter is Video”
The Case for Twitter Video Advertising
The favorite platform of journalists, politicians, and celebrities, Twitter has emerged as the hub for real-time discussion. When live events occur, it’s where the digital world turns to take the pulse of — and contribute to — the online conversation. While YouTube and Facebook attract the lion’s share of digital video viewership and ad spend,Read more “The Case for Twitter Video Advertising”
The 2016 Summer Olympics: On Your Marks, Set, Livestream
Live video is set to take the gold at the 2016 Summer Olympics in Rio. While the Olympics have been livestreamed for years, the rise of mobile video consumption and the dramatic growth of video streaming are making this the first Olympics where livestreamed content could really go mainstream. With the broad availability of livestreamingRead more “The 2016 Summer Olympics: On Your Marks, Set, Livestream”
VidCon 2016: Fans, Creators, Brands Connect
Last week at the Anaheim Convention Center, Pixability had a front row seat to screaming fans, YouTube stars, and the future of digital media. We were at VidCon, the top gathering for the online video community that brings fans, creators, and advertisers together. If you haven’t yet had the chance to attend, VidCon really solidifiesRead more “VidCon 2016: Fans, Creators, Brands Connect”
