At Pixability, we’re committed to using data science to empower marketers, helping them better connect with their audiences. We caught up with our Chief Data Scientist, John Mercer, who joined the company last year, to find out more about his passion for all things data. Hi John, and thanks for taking the time for ourRead more “Get To Know Our Chief Data Scientist, John Mercer”
Tag Archives: machine learning
A View From La Croisette: Cannes Lions 2018
Last week, the Pixability team headed to the South of France for the annual pilgrimage to Cannes Lions. With estimates ranging from 10-30% fewer attendees than previous years, the 2018 Cannes Lions festival definitely saw a lighter crowd. However, the ebbing popularity may have contributed to the event being one of the most productive I’veRead more “A View From La Croisette: Cannes Lions 2018”
Why I Joined Pixability
“Why Pixability?” That’s often the first thing that I hear from industry colleagues — at least, colleagues that haven’t yet had the opportunity to work with Pixability. In today’s seemingly crowded video adtech/martech space, these colleagues wonder what’s unique about Pixability and its platform, and why I signed on as CEO. During my 15 yearsRead more “Why I Joined Pixability”
A New Standard for Audience Targeting
Audience targeting is essential for every advertiser — if the message isn’t reaching the right set of consumers, the campaign cannot make the desired impact. But sophisticated audience targeting is complex, time consuming, and difficult to scale. The vast array of targets available on and across platforms makes linking them together difficult for the humanRead more “A New Standard for Audience Targeting”
