Have you ever seen an ad that feels very relevant to you? Maybe too relevant? That may be remarketing at work. By implementing a pixel on a site, marketers can analyze the different channels and paths that users are taking to the site. Then, they’re able to segment this audience based on which pages theyRead more “How Pixability Uses Retargeting Strategies To Engage Our Clients’ Audiences”
Tag Archives: marketing
Building Your Brand’s YouTube Channel — Takeaways from our webinar with PUMA
YouTube is obviously a huge channel for marketers. It’s the #2 search engine in the world, second only to Google itself, and it averages over 1B daily views on mobile devices alone. Given this massive — and growing — audience that’s engaging with YouTube video content, how can marketers put their best foot forward to buildRead more “Building Your Brand’s YouTube Channel — Takeaways from our webinar with PUMA”
Video Ad Platform Update: New YouTube Bumper Machine, Deep Purchase Insights on Amazon
Digital video powerhouses are in a constant race to offer the most innovative solutions for marketers — but it can be difficult to keep up with the pace of change. To help marketers stay on top of the latest news, we’ve compiled the updates from major video platforms that marketers need to know: YouTube: NewRead more “Video Ad Platform Update: New YouTube Bumper Machine, Deep Purchase Insights on Amazon”
Why 2018 will be the year consultancies poach high-value marketing strategy budgets from agencies
This article was originally published at The Drum on December 12, 2017. Consultancies aren’t just parking their yachts off the French Riviera at Cannes. They’re setting their sights on major marketing budgets, and 2018 will be the year they start their conquest to remake the industry. The CMO budget is the last line item onRead more “Why 2018 will be the year consultancies poach high-value marketing strategy budgets from agencies”
A look back: How YouTube video advertising evolved through 2017
Throughout the year, our ongoing analysis of the video ecosystem uncovered a number of key data-backed trends on YouTube. As the platform’s content and creator landscape continues to grow and evolve, so has audience and advertiser behavior. Increasingly we’re seeing advertisers develop content specifically for YouTube, recognize the strength of in-stream video for driving resultsRead more “A look back: How YouTube video advertising evolved through 2017”
The Latest Social Video News: YouTube TV App, Snapchat Audience Targeting Tools, and More
Social video platforms are always innovating, adding (or borrowing) features to outmaneuver their rival platforms. After all, the hustle for audience eyeballs — and ad dollars — is only getting more intense. Here are the key updates from the video platforms that you need to know about: YouTube Watch out, cable: YouTube is coming forRead more “The Latest Social Video News: YouTube TV App, Snapchat Audience Targeting Tools, and More”
Maximizing Performance Across Social Video Platforms
This column originally appeared in PM360. Over the past year, social video platforms such as YouTube, Facebook, Instagram, Twitter, and Snapchat have rapidly innovated—adding new ad products and user features at dizzying speeds. While many of these updates resemble the competition in functionality, key differences remain in viewer behavior, marketing strategy, and advertising outcomes. ButRead more “Maximizing Performance Across Social Video Platforms”
What You Missed at CES 2017: A Digital Floor Tour
CES is the world’s largest gadget trade show, this year attracting about 175,000 attendees. In the last few years, CES has developed into one of the top marketing and advertising events, with roughly 5,000 representatives from brands, agencies, ad tech vendors, and platforms descending on the Vegas strip to catch up on the latest techRead more “What You Missed at CES 2017: A Digital Floor Tour”
Instagram Stories Encourage More Unfiltered Sharing
Last week, Instagram rolled out a new feature to encourage more spontaneous sharing on its platform. With Instagram Stories, users can post photo and video content that disappears after 24 hours. Users can also overlay text and drawings on photo and video slideshows. Instagram’s CEO openly acknowledges the similarities to Snapchat’s core offering. Stories hopesRead more “Instagram Stories Encourage More Unfiltered Sharing”
Facebook’s ad tech changes will benefit advertisers and users alike
Recently, Facebook announced an overhaul of its ad tech stack. The social giant plans to shutter FBX, its desktop ad exchange, as well as LiveRail, its video ad network (purchased two years ago for a rumored $500M), in favor of its proprietary Facebook Audience Network (FAN). In addition to putting its open ad exchanges outRead more “Facebook’s ad tech changes will benefit advertisers and users alike”
