This week in online video: from pre-loading ads, to direct video messaging, premium platforms are racing to build the best experience for mobile users and advertisers. Facebook Launches Canvas So Publishers Can Create “Instant” Ads Facebook has officially rolled out its new ad offering: Canvas, which autoloads in the mobile app to streamline the user’sRead more “This Week in Online Video: Making Mobile Moves”
Tag Archives: marketing
CES 2016: Video, Drones, VR
CES is not just about electronics anymore. It’s now one of the biggest events of the year for the marketing and ad industries as well. Over 5,000 people from the industry (out of a total of about 175k CES attendees) converged on Las Vegas to see the latest trends, set up meetings and go toRead more “CES 2016: Video, Drones, VR”
Three steps to mastering video advertising
User appetite for online video consumption is growing year-on-year — rising 43.9% in 2015 — and brands are increasingly seeing the opportunity and effectiveness of this rising tide, and investing their marketing budgets in video. In France, video ad spend has reached 126 million, and global digital video consumption is expected to jump by 20%Read more “Three steps to mastering video advertising”
