Last month, executives from across the advertising industry shared their insights during the virtual Connected TV Advertising Summit, presented by VideoNuze. In our session, Chief Product Officer Jackie Swansburg Paulino joined Trevor Buchmayr (Head of U.S. Programmatic, PHD), Jen Soch (Executive Director, Channel Solutions, GroupM), and Anthony Susi (Director, Marketplace Development, Xandr) for a fascinatingRead more “Webinar Recap: The State of Play on CTV”
Tag Archives: media
Prost! Boston’s Media Scene Takes Over Night Shift Lovejoy Wharf for Oktoberfest
As we head directly into Q4, the digital media busy season is upon us. To celebrate the changing season, and for a quick breather before jumping into Q4, Pixability took over the newly-launched Night Shift Brewery Lovejoy Wharf for Oktoberfest, and invited media folks from across Boston. Despite the weather threatening to wash away theRead more “Prost! Boston’s Media Scene Takes Over Night Shift Lovejoy Wharf for Oktoberfest”
How Marketers Can Take Back Control of their Video Destiny
This column originally appeared at MarTech Advisor on November 2, 2018. We’ve come a long way from when I first started in digital media. During my time at Yahoo!, advertisers were still resistant to shifting to digital in fear of losing traditional TV budgets. Now, advances in programmatic buying, artificial intelligence, and measurement have drivenRead more “How Marketers Can Take Back Control of their Video Destiny”
Why you need more than a band-aid for brand suitability
No CMO wants to wake up and see their brand called out in the press for serving ads against unsavory content. Ensuring brand safety is rightfully a top priority for digital marketers, but more often than not, it’s framed as a simple black and white issue. But it’s far from a binary. Marketers must changeRead more “Why you need more than a band-aid for brand suitability”
Impressions on dmexco
Pixability made its debut at dmexco last week, a strategic step in our international expansion, which we officially kicked off earlier this month with our EMEA MD Chris Bennett, based out of our new London office. Our overall impression of dmexco? A well-produced, deliberate, and highly productive event, complete with flashy booths, engaging discussion, andRead more “Impressions on dmexco”